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Senior Market Analyst – Digital Trade
Grupo Tigre. Create and govern digital materials and content for product communications and customer data enrichment .
About the role
Key responsibilities & impact- Create and govern digital materials and content for product communications and customer data enrichment
- Plan digital initiatives for strategic customers
- Develop strategies and monitor digital media plans
- Create execution guides
- Create, implement, and analyze digital tools
- Identify opportunities, improvements, and innovations
- Implement projects
- Analyze data and reports
Requirements
What you’ll need- Degree in Business Administration, Marketing, Advertising, or Communications
- Experience in digital performance, paid campaigns, project management, e-commerce, marketplaces, digital sales, digital acquisition, engagement, and relationship strategies, CRM, and report development and analysis
- Intermediate to advanced proficiency in Microsoft Office
- Knowledge of Google Ads and Meta Ads
- Knowledge of Retail Media, Google Analytics, and Power BI
- Knowledge of developing and monitoring digital trade KPIs, conversion rate, CTR, ROAS, CAC, average order value, revenue per session, digital sell-out, and GMV
- Knowledge of A/B testing and funnel analysis
- Knowledge of Google Tag Manager, Looker Studio, and RD Station is a plus
- Knowledge of e-commerce platforms such as VTEX, Shopify, and Wake is a plus
Benefits
Comp & perks- Work arrangement: Hybrid (3 days per week on-site)
- Meal voucher
- Year-end gift
- Health insurance
- Dental insurance
- Life insurance
- Private pension plan
- Wellhub
- Birthday Day Off
- Empresa Cidadã program: extended maternity and paternity leave
- Discounts on our products
- Annual bonus (profit sharing)
- Discounts of up to 50% on medications
- Health and wellness programs