Field Activation Manager

Gruppo Montenegro

. Achieve depletion targets in the assigned territory through constant and proper brand-building activities .

Posted 11/9/2026full-timeRemote • California • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand-building activities and sales analysis within the spirits industry, with a strong focus on relationship management and trade marketing strategies. Proven ability to evaluate business opportunities and manage budgets effectively in a dynamic environment.

Highest-signal resume keywords

Brand BuildingSales AnalysisTrade MarketingRelationship ManagementSpirits Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Trend AnalysisBudget ManagementTrade EngagementBrand EducationOpportunity Evaluation

Soft Skills

Interpersonal SkillsCreative ThinkingProblem Solving

Certifications & Qualifications

Driver License

Industry Keywords

SpiritsOn Trade ChannelOff Trade ChannelBeveragesWine

About the role

Key responsibilities & impact

Achieve depletion targets in the assigned territory through constant and proper brand-building activities
Analyze sales trends for assigned brands using sell-in and sell-out data
Develop strong relationships with strategic outlet owners and bartenders
Apply and develop trade marketing guidelines
Manage the annual plan and track monthly spend to ensure it does not exceed budget
Follow standard policies, procedures, and schedules established by management
Evaluate business opportunities and help management identify and develop opportunities for the sales team, mainly in the On Trade channel
Manage brand and sales activities related to the Montenegro Portfolio for main accounts in the Los Angeles area
Build strong personal relationships with key channel stakeholders

Requirements

What you’ll need

2-3 years of experience within a structured spirits company (e.g. brand owner, distributor, or importer)
A background in spirits advocacy, brand education, and trade engagement
Understanding of the Beverages, Wine, Spirits On trade and Off Trade channel dynamics
Strong interpersonal skills for interaction with internal/external stakeholders
Creative thinking and problem solving
College Degree
Resident in LA county
Driver licence
Open to work during evening and night hours
Willing to work in a very dynamic contest

Benefits

Comp & perks

A dynamic and collaborative environment that values your ideas and promotes innovation
An internal Academy with a wide range of e-learning modules and in-person training sessions to support your professional development
Comprehensive health & wellness benefits (medical, dental, vision, life & disability insurance, plus 401(k) plan)
Paid time off: 20 days of vacation + US public holidays
Paid sick leave: 40 hours annually
Internal selection process for eligible employees