Senior Strategist

GUD.berlin

. Translate market analyses, trends, and audience behavior into clear brand and communication strategies .

Posted 10/2/2026full-timeBerlin • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand and communication strategy, with a strong analytical ability to translate complex data into actionable insights. Proficient in creating compelling presentations and guiding clients through strategic decision-making processes.

Highest-signal resume keywords

Brand And Communication StrategyData-Driven MarketingAnalytical PrecisionPresentation CreationClient Interaction

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisAudience AnalysisCampaign DevelopmentStrategic Decision-MakingFunnel LogicDigital KPIsContent EcosystemsTrend Analysis

Soft Skills

Empathetic PresenceConstructive Challenge

Industry Keywords

Pop CultureDigital SubculturesCommunication Strategies

About the role

Key responsibilities & impact

Translate market analyses, trends, and audience behavior into clear brand and communication strategies
Analyze and structure complex data and information, distilling it into relevant insights
Develop strategic perspectives and directions for brands
Work closely with Account Management and Creative as a strategic sparring partner
Support creative teams with strategic input and constructively challenge their approaches
Guide clients through complex questions and decision-making processes
Create presentations with compelling narratives and clear slides
Consider contemporary content and campaign ecosystems as well as data-driven marketing
Develop campaigns for clients of the owner-managed agency GUD.berlin

Requirements

What you’ll need

Several years of experience in brand and communication strategy
Professional excellence and a high degree of ownership
Analytical precision and the ability to distill complex interrelationships into relevant core insights
Experience analyzing markets, data, and audiences
Ability to constructively challenge creative approaches and support strategic decision-making
Confident in creating presentations with compelling narratives and clear slides
Strong, empathetic presence in direct client interactions
Modern understanding of brands, with an interest in pop culture, digital subcultures, and social trends
In-depth understanding of contemporary content and campaign ecosystems
Experience in data-driven marketing, funnel logic, and digital KPIs
German language skills are implied by the German-language posting but are not explicitly stated as a requirement

Benefits

Comp & perks

Client selection based on shared values
Social and environmental commitment
On the way to becoming a climate-neutral agency
Hybrid working (3 days working from home / 2 days in the office)
Employee development
Personal professional development budget
Various additional benefits
Workation
Sabbatical
Inclusive working environment
Equality and diversity