Performance Marketing Manager

Gudat Solutions GmbH

. Develop relevant topics and campaigns together with Sales, Product Managers, the executive team, and the Development department .

Posted 10/8/2026full-timeBochum • GermanyJuniorMid-Level💰 €3,500 - €4,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing, content creation, and lead generation, with a strong focus on campaign management and performance analysis. Proficient in utilizing AI tools and design software to enhance marketing initiatives and brand identity.

Highest-signal resume keywords

Digital MarketingLead GenerationCampaign ManagementAdobe Creative SuiteMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo EditingSocial Media MarketingPerformance MarketingConversion OptimizationDigital CampaignsLead Funnel ManagementKPI MonitoringCreative DesignMarketing Strategy

Soft Skills

CreativityAnalytical ThinkingIndependent WorkStructured ApproachOpen-Mindedness

Tools & Technologies

LinkedInGoogle AdsMetaAI ToolsDigital Marketing Platforms

Industry Keywords

Automotive KnowledgeDealershipsWorkshopsAftersalesDigitalization

About the role

Key responsibilities & impact

Develop relevant topics and campaigns together with Sales, Product Managers, the executive team, and the Development department
Develop lead-generation initiatives and guide prospects through the sales funnel
Further develop trade show and event appearances
Create relevant touchpoints to attract new contacts and deepen existing relationships
Design campaigns, flyers, presentations, and social media assets
Further develop the visual brand identity
Create and edit video content, including social media clips, tutorials, and product videos
Use AI for content, images, video, ideation, and efficient marketing workflows
Plan, manage, and optimize digital campaigns across LinkedIn, Google Ads, Meta, and other channels
Analyze campaigns, websites, and landing pages, and derive actionable improvements for Sales
Monitor relevant KPIs and conversion rates
Develop content for LinkedIn, websites, newsletters, ads, case studies, and other channels
Collaborate with Sales on target audience, campaign, and content development
Analyze lead quality and continuously optimize marketing initiatives
Generate relevant contacts for the Sales team

Requirements

What you’ll need

At least 2 years of professional experience in digital, content, or performance marketing
Degree, vocational training, or equivalent education in marketing, communications, media, design, or a related field
Practical experience with digital campaigns, ideally including LinkedIn and Google Ads
Understanding of lead generation, sales funnels, conversion, and marketing analytics
Proficiency with common design and content tools; Adobe Creative Suite experience is a plus
Experience with social media and content creation, preferably including video
Interest in and practical experience with AI tools
Creativity and analytical thinking
Independent, structured approach to work
Open-mindedness and curiosity about new technologies and trends
Automotive knowledge is a strong advantage
Experience in automotive, dealerships, workshops, aftersales, automotive software, or digitalization is particularly welcome
Non-EU citizens must have a valid work permit for Germany

Benefits

Comp & perks

Freedom to shape your work and the opportunity to implement your own ideas quickly
Marketing with impact and direct visibility into campaign results
Modern tools and AI
Necessary work equipment provided
Modern on-site studio
Opportunities to try out new AI and marketing tools and solutions
Varied projects spanning performance marketing, content, video, design, social media, and trade shows
Short decision-making paths and teamwork with Sales, Product, the executive team, and subject-matter experts
Hybrid working
Flexible working arrangements
Professional development and training
Personal development opportunities
A team that celebrates successes together
Summer party
Christmas party