Senior Director – Precision Engagement

GuideWell Source

. Own the enterprise contact strategy across all channels and business lines .

Posted 11/4/2026full-timeJacksonville • Florida • United StatesSenior💰 $180,000 - $292,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and governing enterprise-wide customer engagement strategies, ensuring compliance with regulatory standards while optimizing communication effectiveness across multiple channels. Proven ability to lead cross-functional teams and manage stakeholder relationships to drive engagement metrics and operational efficiency.

Highest-signal resume keywords

Customer Engagement StrategyRegulatory Compliance (HIPAA, CAN-SPAM, TCPA)Frequency Capping and Suppression LogicCross-Functional Team LeadershipEngagement Effectiveness Metrics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Contact Strategy DevelopmentEngagement OrchestrationCommunication StrategyMetrics MonitoringPreference Management

Soft Skills

Excellent CommunicationStakeholder ManagementInfluencing SkillsTeam Leadership

Industry Keywords

Customer EngagementMarketing OperationsContact Center StrategyMember CommunicationsOperationalizing Predictive Models

About the role

Key responsibilities & impact

Own the enterprise contact strategy across all channels and business lines
Define communication strategy, channel-selection logic, and execution plans
Own the enterprise customer communication calendar and sequencing
Govern frequency capping, suppression rules, sequencing, and prioritization logic
Enforce regulatory, brand, and preference compliance
Own customer preference and consent management
Establish and monitor contact-load metrics
Set next-best-action sequencing logic and channel-mix standards
Own the engagement narrative and member communications portfolio
Partner with product, marketing, operations, business units, Experience Advisory, UX/UXR, and Product
Govern outbound messages, campaigns, and touchpoints
Operationalize predictive models within the engagement strategy
Drive accountability for reach, response rates, opt-out rates, message fatigue, and contact-load reduction
Lead and develop a mixed team of orchestration strategists and engagement leads
Build talent pipelines through partnerships with MBA and BA schools
Champion experience-obsessed, member-centric communication practices

Requirements

What you’ll need

10+ years related work experience in customer engagement, marketing operations, contact center strategy, or related fields
Demonstrated success designing and governing enterprise-wide contact strategies across multiple channels and business lines
Proven expertise in frequency capping, suppression logic, and engagement orchestration
Strong background in regulatory compliance including HIPAA, CAN-SPAM, TCPA, and state-specific regulations as it relates to member communications
Experience leading cross-functional teams in complex, matrixed environments
Track record of reducing contact overload and improving engagement effectiveness metrics
Excellent communication and stakeholder management skills with ability to influence at all organizational levels
5+ years direct supervisory/management experience
Related Bachelor's degree required

Benefits

Comp & perks

Medical, dental, vision, life and global travel health insurance
Short- and long-term disability programs
Leave programs to support personal circumstances
Retirement Savings Plan including employer match
Paid time off
Volunteer time off
10 holidays and 2 well-being days
Additional voluntary benefits
Comprehensive wellness program
Opportunities for incentive or commission compensation
Annual reviews with pay-for-performance considerations for base pay increases