Senior Executive Thought Leadership Lead

GuideWell Source

. Serve as GuideWell’s senior expert and owner for executive thought leadership .

Posted 10/27/2026full-timeUnited StatesSenior💰 $109,300 - $177,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executive thought leadership, strategic communications, and editorial direction, with a strong ability to coach executives and develop impactful content that enhances organizational reputation.

Highest-signal resume keywords

Executive Thought LeadershipEditorial LeadershipStrategic CommunicationsContent DevelopmentCoaching Executives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyThought Leadership FrameworksEditorial DirectionWriting in Executive VoicesSuccess Metrics Definition

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationProactive OperationIntegration Across Functions

Tools & Technologies

LinkedIn Program Management

Industry Keywords

Public RelationsCommunicationsOrganizational StorytellingExecutive PositioningSpeaking Engagements

About the role

Key responsibilities & impact

Serve as GuideWell’s senior expert and owner for executive thought leadership
Set strategy, maintain standards, and ensure measurable outcomes
Develop and maintain an annual thought leadership strategy and external visibility calendar
Design, build, and manage GuideWell’s enterprise-wide executive thought leadership program
Develop executive positioning, points of view, audiences, platforms, briefing materials, and talking points
Pitch, secure, and prepare executives for speaking engagements
Coach executives as external communicators
Own the Leader LinkedIn Program from strategy and writing through publication
Build and manage the enterprise speaking pipeline
Ensure external leader content advances the enterprise narrative and GuideWell’s reputation
Partner across Enterprise Communications, including Media & Issues, Internal Communications, Strategic Communications & Reputation, and CEO Communications
Advise executive leadership and business unit leaders on thought leadership and enterprise storytelling
Define success metrics and report results to senior leadership
Coordinate with Marketing’s Business Partner Content Strategy team to align executive content and leader voice
Report to the Sr. Director of Strategic Communications and Reputation

Requirements

What you’ll need

6+ years related work experience
Related Bachelor’s degree or additional related equivalent work experience in Communications, Journalism, English, Public Relations, or related field
Deep subject matter expertise in executive thought leadership at a national scale
Proven editorial leadership and experience owning flagship content vehicles such as annual reports, impact reports, or equivalent organizational storytelling assets
Experience coaching and developing executives as external communicators
Strong written and verbal communications skills
Ability to write in multiple executive voices
Ability to develop thought leadership frameworks and editorial direction
Proven ability to operate proactively
Ability to integrate across a communications function
Experience integrating with marketing on shared content and executive voice
Ability to travel to multiple locations for meetings, events, and conferences

Benefits

Comp & perks

Medical, dental, vision, life and global travel health insurance
Short- and long-term disability programs
Leave programs to support personal circumstances
Retirement Savings Plan including employer match
Paid time off
Volunteer time off
10 holidays
2 well-being days
Additional voluntary benefits
Comprehensive wellness program
Opportunities for incentive or commission compensation
Annual reviews with pay for performance considerations for base pay increases