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Promo Manager
Gypsy Collective. Develop promotional campaigns, including concepts, bonuses, mechanics, and target segments .
About the role
Key responsibilities & impact- Develop promotional campaigns, including concepts, bonuses, mechanics, and target segments
- Create and manage the promotional calendar
- Design tournaments and in-game events, including mechanics, eligibility requirements, prize pool calculations, and prize distribution
- Select relevant offers for different player segments and cohorts
- Plan communication campaigns with CRM, Content, and Design teams
- Run A/B tests and conduct post-campaign analysis
- Evaluate bonus economics, issuance, and promotional effectiveness
- Prepare performance reports and recommendations to optimize promotional mechanics
Requirements
What you’ll need- 1–2 years of experience in iGaming as a Promo, CRM, or Retention Manager
- Hands-on experience with gamification, loyalty programs, missions, tournaments, and other player engagement mechanics
- Solid understanding of wagering requirements, cashback, free spins, loyalty programs, tournaments, jackpots, and lotteries
- Understanding of bonus economics, bonus issuance, and the impact of promotions on business performance
- Strong knowledge of key iGaming metrics, including GGR, NGR, bonus cost, retention, conversion, ARPU, and LTV
- Ability to work with analytics dashboards and turn data into actionable insights
- Experience briefing and coordinating with cross-functional teams
Benefits
Comp & perks- Flexible payment options: choose the method that works best for you
- Bonuses for holidays, birthdays, work milestones and more
- Courses and certifications covered
- Career growth opportunities
- Benefit cafeteria including sports, language courses, therapy sessions, and more
- Team-building events and industry conferences, online and offline
- New laptops and essential peripherals, including monitors and headphones
- Flexible start time at 9, 10, or 11