Social Commerce Manager

H&H Group | B Corp™

. Own and scale the social commerce business across Zesty Paws and Solid Gold Pet, with primary focus on TikTok Shop end-to-end .

Posted 9/24/2026full-timeOrlando • Florida • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving revenue growth and operational excellence in social commerce, particularly on TikTok Shop. Proficient in managing P&L, forecasting, and executing integrated marketing campaigns across multiple channels to optimize performance.

Highest-signal resume keywords

Growth Marketing ExperienceIntegrated Marketing CampaignsP&L ManagementProject ManagementAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue ForecastingBudget PlanningKPI Performance ManagementAffiliate Strategy DevelopmentSocial Commerce OptimizationEcommerce ManagementContent Creation StrategyPerformance AnalysisTrend-to-Commerce Pipeline DevelopmentLive Shopping Execution

Soft Skills

Excellent Communication SkillsProject ManagementAdaptabilityPositive AttitudeAbility to Thrive in Fast-Paced Environments

Tools & Technologies

TikTok ShopSpark AdsSeller CenterAnalytics ToolsCRM Systems

Industry Keywords

Social CommerceConsumer JourneyAffiliate ContributionOperational ExcellenceMarketing Coordination

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Own and scale the social commerce business across Zesty Paws and Solid Gold Pet, with primary focus on TikTok Shop end-to-end
Drive revenue growth, operational excellence, and execution across social commerce platforms
Own TikTok Shop GMV, conversion rate, AOV, affiliate contribution, repeat purchase, and P&L
Manage revenue forecasting, budget planning, margin management, and financial KPI performance
Provide performance and P&L readouts to leadership, including risks, opportunities, and trade-offs
Manage TikTok Shop Partner agencies, including scope, KPIs, financial guardrails, performance, and ROI
Recruit, onboard, brief, and scale creators, affiliates, UGC creators, whitelisted creators, and Live hosts
Own affiliate strategy, incentives, attribution, and optimization
Build and optimize TikTok Live commerce calendars and direct Live shopping execution
Manage TikTok Shop merchandising, product detail pages, bundles, discounts, offers, Seller Center operations, analytics, and compliance
Partner with Operations and Supply Chain on inventory and promotional planning
Partner with Paid Media teams on Spark Ads, whitelisting, amplification strategy, and Shop conversion insights
Partner with Creative, creators, and agencies to launch performance-driven TikTok content
Build a trend-to-commerce pipeline and test formats, hooks, creators, and offers
Coordinate Marketing, Operations, Customer Service, and external partners to ensure TikTok Shop success

Requirements

What you’ll need

8+ years of growth marketing experience, with significant experience in integrated marketing and campaign strategies
Demonstrated experience developing and executing integrated marketing campaigns across multiple consumer touchpoints and channels
Strong understanding of the consumer journey and how brand, performance, retail, ecommerce, content, PR, social, and CRM work together to drive growth
Ability to work quickly, iterate rapidly, and manage high output demands
Excellent project management and communication skills
Ability to thrive in a fast-paced, entrepreneurial environment where priorities can shift quickly
Strong project management skills with the ability to work across multiple projects
Strong analytical skills and a positive can-do attitude
Experience in developing and/or driving process for creative routing is a plus
Local team members must work from the Orlando office 3x/week; non-local team members must travel approximately 15%

Benefits

Comp & perks

Medical, vision, and dental insurance
HSA options
6% 401(k) match
Short- and long-term disability insurance
3 annual wellness days
20 PTO days + 10 sick days annually
Monthly fitness stipend
Opportunities for continued education & professional development
Perks for your fur friends, including product stipends and pet insurance discounts
Non-local team members will be required to travel ~15%