Brand Operations & Enablement Manager

H&R Block

. Own the day-to-day management and evolution of H&R Block’s brand governance model .

Posted 10/2/2026full-timeRemote • Missouri • United StatesMid-LevelSenior💰 $89,800 - $134,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and governance, with a strong ability to develop and implement training programs that enhance brand understanding and engagement among associates. Proven track record in managing complex projects and fostering collaboration across cross-functional teams to ensure brand consistency and effectiveness.

Highest-signal resume keywords

Brand ManagementProject ManagementTraining DevelopmentStakeholder EngagementBrand Governance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand StandardsIntegrated MarketingMarketing OperationsProcess ImprovementStrategic Thinking

Soft Skills

Organizational SkillsCommunication SkillsRelationship-BuildingPresentation SkillsFacilitation Skills

Tools & Technologies

Marketing TechnologyDigital Asset ManagementWorkflow SystemsAI-Enabled Marketing Tools

Industry Keywords

Brand GovernanceChange ManagementCommunity EngagementCause MarketingESG Initiatives

About the role

Key responsibilities & impact

Own the day-to-day management and evolution of H&R Block’s brand governance model
Ensure consistent application of brand standards across the enterprise
Advise cross-functional teams on brand standards, messaging, visual identity, and best practices
Monitor marketplace and internal executions to identify opportunities to strengthen brand consistency and effectiveness
Develop and lead programs that educate, equip, and inspire associates to understand and activate the H&R Block brand
Create training materials, workshops, onboarding resources, and self-service tools
Build scalable systems and resources that enable teams to create brand-aligned work independently and efficiently
Support the development and evolution of brand standards as customer needs, business priorities, and market conditions evolve
Support planning and execution of select brand initiatives
Coordinate internal activation programs that engage associates and build pride, advocacy, and connection to the brand

Requirements

What you’ll need

Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
5+ years of experience in brand management, brand operations, integrated marketing, project management, communications, or related fields
Experience managing complex projects involving multiple stakeholders and priorities
Strong understanding of branding principles, governance, and marketing operations
Exceptional organizational, communication, and relationship-building skills
Demonstrated ability to create structure, improve processes, and drive alignment across teams
Strong presentation, facilitation, and training capabilities
Ability to balance strategic thinking with operational execution
Preferred: Experience supporting enterprise brand programs or governance initiatives
Preferred: Experience developing training, enablement, or change management programs
Preferred: Experience working with cause marketing, community engagement, or ESG-related initiatives
Preferred: Experience managing agencies, vendors, or external partners
Preferred: Familiarity with marketing technology, digital asset management, workflow systems, and AI-enabled marketing tools

Benefits

Comp & perks

Competitive pay
Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Continuous learning
Support for life both in and outside of work
Potential incentive compensation or short-term incentive plans