Lead Marketing Workflow Manager, Integrated Channels

H&R Block

. Manage incoming requests across Media, Lifecycle, CRM, and Corporate Communications, flexing focus based on seasonal and business priorities .

Posted 11/9/2026full-timeRemote • Missouri • United StatesSenior💰 $101,200 - $161,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in workflow management and project coordination across multiple marketing channels, ensuring effective prioritization, capacity planning, and cross-functional collaboration. Proficient in managing integrated marketing campaigns and utilizing work management platforms to optimize processes and deliverables.

Highest-signal resume keywords

Workflow ManagementProject ManagementMarketing OperationsCapacity PlanningCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Traffic ManagementMedia OperationsAudience SegmentationBudget ReportingMaterial DeadlinesDeployment CalendarsIntegrated Marketing CampaignsRisk IdentificationTradeoff FacilitationApproval Requirements

Soft Skills

CommunicationProblem-SolvingOrganizational SkillsStakeholder ManagementAdaptability

Tools & Technologies

WorkfrontWrikeAsanaJiraWork Management Platform

Industry Keywords

MarketingCorporate CommunicationsCRMLifecycle MarketingPaid Media Operations

About the role

Key responsibilities & impact

Manage incoming requests across Media, Lifecycle, CRM, and Corporate Communications, flexing focus based on seasonal and business priorities
Own intake and prioritization, ensuring requests include audiences, channels, timing, specifications, budget or data needs, content sources, and decision owners
Maintain visibility into priorities, dependencies, capacity, and delivery dates; facilitate tradeoff conversations when demand exceeds resources
Build and manage backward plans from launch, flight, and deployment dates
Establish deadlines for creative, assets, trafficking, data, proofing, approvals, and delivery
Maintain integrated launch and deployment calendars adapted to each channel’s requirements
Track work from planning through launch and coordinate cross-functional handoffs across internal teams, agencies, vendors, and partners
Monitor progress, identify risks or conflicts, and escalate issues with recommendations on timing, scope, resources, or next steps
Serve as an operational point of contact for agencies, vendors, and delivery partners
Coordinate deliverables, feedback, approvals, investment needs, and timelines
Track team and partner capacity and utilization and recommend sequencing, resourcing, and workload adjustments
Provide status reporting and continuously improve workflows, request forms, templates, dashboards, and processes within the work management platform

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
7+ years of experience in workflow management, traffic management, marketing operations, media operations, project management, or a related field
Experience leading intake, prioritization, capacity planning, and workflow across multiple marketing channels or functions, including managing fixed launch dates, dependencies, and approval requirements
Working knowledge of at least two of the following areas: paid media operations; lifecycle, CRM, email, SMS, push, or in-product messaging; corporate, executive, or internal communications
Experience working with external agencies, vendors, or delivery partners
Experience using a work management platform such as Workfront, Wrike, Asana, or Jira
Proven ability to manage a high volume of concurrent work, identify risks and blockers, facilitate tradeoffs, and drive cross-functional alignment without direct authority
Experience supporting integrated marketing campaigns across paid media and owned channels
Experience with media trafficking, material deadlines, channel specifications, investment approvals, and budget or burn reporting
Experience managing deployment calendars, audience segmentation requests, contact-frequency governance, proofing, and send approvals
Experience partnering with Procurement, Supplier Management, Legal, Finance, Analytics, or executive communications teams
Experience with Workfront, including request queues, templates, resource or capacity planning, and reporting
Experience working within Marketing Operations, a Program Management Office, or centralized workflow function, including supporting the transition of work from agency partners to in-house teams

Benefits

Comp & perks

Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Competitive pay
Comprehensive benefits
Support for life both in and outside of work
Continuous learning