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H&R Block

Manager, External Communications – Creative Content, Reputation

H&R Block

. Lead external communications strategies that build brand awareness and protect company reputation .

Posted 9/18/2026full-timeKansas City • Kansas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading external communications strategies, producing engaging multimedia content, and managing integrated communications campaigns. Proficient in video production and graphic design, with a strong ability to analyze performance data to optimize brand messaging.

Highest-signal resume keywords
Video ProductionAdobe Creative CloudPublic RelationsContent CreationMedia Relations

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Video EditingStoryboardingGraphic DesignContent StrategyCampaign Performance Analysis
Soft Skills
Excellent CommunicationCross-Functional CollaborationTime ManagementInfluencing Stakeholders
Tools & Technologies
Premiere ProAfter EffectsPhotoshopIllustratorInDesign
Industry Keywords
Brand AwarenessCrisis CommunicationsSocial MediaDigital MediaReputation Monitoring

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Lead external communications strategies that build brand awareness and protect company reputation
  • Develop and execute PR, media relations, and enterprise storytelling initiatives
  • Create engaging content across social, digital, video, and earned media channels
  • Produce video content from concept and storyboarding through filming, editing, and post-production
  • Design platform-specific creative assets including graphics, motion content, and short-form video
  • Ensure all content and campaigns align with brand standards and messaging guidelines
  • Partner cross-functionally to deliver integrated communications across owned, earned, and social channels
  • Monitor brand reputation, identify risks, and support crisis communications when needed
  • Analyze content and campaign performance to optimize reach, engagement, and effectiveness
  • Manage external agencies, media partners, communications-related vendors, and projects

Requirements

What you’ll need
  • 5+ years of experience in communications, public relations, or a related field
  • Strong video production capabilities, including filming, editing, and post-production using tools like Premiere Pro, After Effects, or similar
  • Advanced graphic design skills with proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Ability to create content independently
  • Demonstrated success creating engaging content across social, digital, and multimedia channels, supported by a strong portfolio
  • Experience in media relations, storytelling, and executing integrated communications campaigns
  • Excellent written and verbal communication skills
  • Ability to simplify complex topics for diverse audiences
  • Ability to manage multiple priorities, meet tight deadlines, and influence cross-functional stakeholders
  • Experience supporting consumer brands or financial services organizations (preferred)
  • Background working with PR or creative agencies (preferred)
  • Experience leveraging performance data or social insights to refine communications strategy (preferred)
  • Familiarity with reputation monitoring or social listening tools (preferred)

Benefits

Comp & perks
  • Competitive pay
  • Comprehensive benefits
  • Support for life both in and outside of work
  • Continuous learning
  • High Performing, Connected Culture
  • Strong relationships
  • Shared commitment to making a meaningful impact