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Marketing Program Director
H&R Block. Partner with Marketing, Program Operations, workflow managers, and cross-functional stakeholders to translate Marketing's operating model and processes into the work management platform ecosystem .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations and platform management, with a strong focus on governance frameworks, workflow optimization, and performance measurement. Proven ability to lead cross-functional teams and drive platform adoption in complex organizational environments.
Highest-signal resume keywords
Marketing OperationsPlatform ManagementGovernance FrameworksWorkflow AutomationStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Enterprise PlanningWorkflow ManagementProject ManagementPortfolio ManagementPerformance MeasurementData ModelingDashboard CreationChange ManagementProcess DesignIntegration Implementation
Soft Skills
Strong CommunicationTeam LeadershipStakeholder Engagement
Tools & Technologies
WorkfrontAirtableSmartsheetJiraMonday.comAsana
Industry Keywords
Marketing PlanningGovernance StandardsWorkflow AutomationCapacity ManagementPortfolio Health
About the role
Key responsibilities & impact- Partner with Marketing, Program Operations, workflow managers, and cross-functional stakeholders to translate Marketing's operating model and processes into the work management platform ecosystem
- Operationalize governance standards, workflows, intake processes, taxonomies, permissions, templates, data structures, and reporting
- Design, configure, and optimize scalable platform functionality for Marketing planning, prioritization, execution, and measurement
- Steward Marketing's planning, portfolio, and capacity-related data models
- Enable visibility into capacity, demand, throughput, priorities, risks, and portfolio health
- Partner with Technology teams and platform vendors on integrations, upgrades, enhancements, and optimization initiatives
- Lead platform adoption, training, communication, and change management
- Evaluate and implement workflow automation and AI-enabled capabilities
- Socialize platform-enabled processes, governance expectations, and ways of working across teams and lines of business
- Advise Marketing leadership on platform investments and capability development
Requirements
What you’ll need- Bachelor's degree or equivalent experience
- 10+ years of experience in marketing operations, business operations, platform operations, portfolio management, program management, or related disciplines
- Experience leading enterprise planning, workflow, project management, or portfolio management platforms
- Proven experience designing governance frameworks, operating standards, workflows, and business processes
- Experience building executive reporting, dashboards, and performance measurement capabilities
- Strong communication and stakeholder management skills
- Experience leading teams or managing experienced individual contributors
- Preferred: Experience with Workfront, Airtable, Smartsheet, Jira, Monday.com, Asana, or similar enterprise platforms
- Preferred: Experience leading platform implementations, migrations, or transformation initiatives
- Preferred: Experience supporting large-scale marketing or matrixed organizations
- Preferred: Experience with workflow automation, integrations, and platform governance
Benefits
Comp & perks- Competitive pay
- Medical and prescription drug coverage for qualifying associates and eligible dependents
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Continuous learning
- Support for well-being and life outside of work
- Potential incentive compensation or short-term incentive plans