Senior Creative Design Manager

H&R Block

. Lead the creative strategy, design vision, and execution across brand, organic, and paid media marketing channels .

Posted 9/19/2026full-timeRemote • Missouri • United StatesSenior💰 $80,800 - $129,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative strategy and execution across various digital marketing channels, with a strong focus on performance marketing and brand consistency. Proficient in leveraging analytics and customer insights to optimize creative assets and drive acquisition, conversion, and retention goals.

Highest-signal resume keywords

Creative Strategy LeadershipPerformance Marketing ExpertiseTeam Management and DevelopmentDigital Marketing ProficiencyStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative DesignEmail DesignDigital AdvertisingCustomer Journey OptimizationAnalytics and TestingBrand ConsistencyPerformance MarketingLifecycle Marketing

Soft Skills

Communication SkillsPresentation SkillsCreative StorytellingCross-Functional Collaboration

Tools & Technologies

Adobe Creative CloudFigmaDigital Marketing Platforms

Industry Keywords

Brand GuidelinesCreative StandardsPaid MediaOrganic MarketingEmerging Creative Best Practices

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the creative strategy, design vision, and execution across brand, organic, and paid media marketing channels
Manage and develop a team of designers through coaching, performance management, mentorship, and career development
Partner with Performance Marketing and GTM leaders to create high-performing creative supporting acquisition, conversion, retention, and revenue goals
Oversee creative assets across paid social, display, video, search companion creative, email, and other digital marketing channels
Establish and maintain creative standards, workflows, and best practices
Champion testing and optimization programs using customer insights, analytics, and performance data
Collaborate with Content Strategy, Brand, Analytics, Customer Experience, and Marketing stakeholders
Ensure creative assets align with brand guidelines and channel-specific performance objectives
Monitor industry trends, platform innovations, and emerging creative best practices

Requirements

What you’ll need

Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
10+ years of experience in creative design, performance marketing creative, digital marketing, email design, or related disciplines
3+ years of people leadership experience, including managing and developing creative teams
Demonstrated experience leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing programs
Strong understanding of paid social, display, digital advertising, email marketing, and customer journey best practices
Experience leveraging analytics, testing results, and customer insights to optimize creative performance
Proven ability to balance brand consistency with conversion-focused creative objectives
Strong stakeholder management and cross-functional collaboration skills within a matrixed organization
Exceptional communication, presentation, and creative storytelling abilities
Proficiency with modern creative and design tools, including Adobe Creative Cloud, Figma, and related collaboration platforms
Experience managing agency partners, external vendors, and creative production workflows preferred

Benefits

Comp & perks

Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Competitive pay
Comprehensive benefits
Support for life both in and outside of work
Continuous learning
High Performing, Connected Culture