Senior CRM Data Manager

H&R Block

. Develop and manage audience segmentation strategies for acquisition, retention, cross-sell, and reactivation campaigns .

Posted 9/17/2026full-timeRemote • Missouri • United StatesSenior💰 $91,000 - $145,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in audience segmentation strategies and CRM program management, with a strong focus on leveraging data analytics and marketing technology platforms to optimize customer engagement and campaign effectiveness.

Highest-signal resume keywords

CRM Strategy DevelopmentAudience ManagementMarketing AnalyticsSQL ProficiencyCampaign Execution

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Audience SegmentationCustomer SegmentationTargeting StrategiesData AnalysisCampaign Execution Processes

Soft Skills

Analytical SkillsProblem-Solving Skills

Tools & Technologies

SFMCAJOCRM PlatformsMarketing Automation Platforms

Industry Keywords

Database MarketingLifecycle MarketingDigital MarketingFirst-Party DataAudience Documentation

Tech Stack

Tools & technologies

SQLGo

About the role

Key responsibilities & impact

Develop and manage audience segmentation strategies for acquisition, retention, cross-sell, and reactivation campaigns
Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs
Translate marketing objectives into actionable targeting requirements with CRM Strategy teams
Collaborate with CRM Operations to ensure accurate audience delivery and activation
Define audience criteria, suppression logic, eligibility rules, and personalization requirements
Validate audience selections and targeting outputs for accuracy and compliance
Partner with Analytics to evaluate audience performance and identify optimization opportunities
Work with Technology to resolve data quality, integration, and audience delivery issues
Support testing initiatives and audience experimentation
Maintain audience documentation and segmentation standards
Partner with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market, and Product teams
Leverage first-party data and marketing technology platforms to enable targeted communications across SFMC, AJO, and related CRM channels

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
Knowledge of SQL and customer data environments
Strong analytical and problem-solving skills

Benefits

Comp & perks

Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(Virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Competitive pay
Comprehensive benefits
Support for life both in and outside of work
Continuous learning
High Performing, Connected Culture