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H&R Block

Senior Marketing Manager, Brand Programs – Activations

H&R Block

. Champion the evolution and activation of H&R Block's brand strategy, positioning, and platform .

Posted 10/2/2026full-timeRemote • Missouri • United StatesSenior💰 $101,200 - $161,900 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in brand strategy, integrated marketing, and cross-functional program management, with a strong focus on customer engagement and performance measurement. Proven ability to lead teams, develop partnerships, and drive brand activations in consumer-focused industries.

Highest-signal resume keywords
Brand Strategy DevelopmentCross-Functional Program ManagementCustomer EngagementLeadership and Team DevelopmentPerformance Measurement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand MarketingExperiential MarketingProgram ManagementActivation Plans DevelopmentBudget ManagementData AnalysisStakeholder ManagementAudience SegmentationMeasurement FrameworksProject Management
Soft Skills
Excellent CommunicationStrategic ThinkingCollaborationCuriosityAccountability
Certifications & Qualifications
Bachelor's Degree in MarketingMaster's of Business Administration (Preferred)
Industry Keywords
Financial ServicesRetailHospitalityConsumer-Focused IndustriesRegulated IndustriesLegal and Compliance RequirementsMatrixed Marketing OrganizationFranchised BusinessesMulti-Unit RetailSeasonal Businesses

About the role

Key responsibilities & impact
  • Champion the evolution and activation of H&R Block's brand strategy, positioning, and platform
  • Help shape messaging frameworks, strategic narratives, and communication priorities
  • Establish clear measurement frameworks for brand health and activation performance
  • Lead development of enterprise brand activations, tentpole programs, partnerships, sponsorships, and cultural moments, connecting paid, earned, and owned efforts
  • Support development of thought leadership, community programs, and cause-related initiatives
  • Lead the systems, processes, tools, and governance that enable effective brand management and enterprise consistency
  • Partner with Internal Communications, HR, and enterprise leaders to embed the H&R Block brand throughout the associate experience
  • Coach, develop, and inspire a high-performing team
  • Foster a culture of strategic thinking, collaboration, curiosity, and accountability
  • Collaborate with GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and other teams to translate brand strategy into integrated programs and measurable business impact
  • Oversee a team responsible for brand activations, strategic partnerships, brand governance, and operational excellence

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Communications, Business, Public Relations, Advertising, or a related field
  • 7+ years of experience in brand marketing, experiential marketing, partnerships, sponsorships, program management, or related disciplines
  • Demonstrated experience leading complex, cross-functional marketing programs from strategy through execution
  • Strong understanding of brand strategy, customer engagement, and integrated marketing principles
  • Experience managing agencies, vendors, partnerships, and external stakeholders
  • Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
  • Experience developing activation plans, managing budgets, and measuring program performance
  • Excellent communication, presentation, and stakeholder management skills
  • Ability to influence and collaborate effectively across all levels of the organization
  • Experience leveraging customer insights and performance data to inform strategy and decision-making
  • Strong leadership capabilities with experience guiding teams, projects, and cross-functional workstreams
  • Experience leading and developing people
  • Strong analytical mindset with ability to connect insights to action
  • Familiarity with brand tracking, audience segmentation, customer insights, and measurement frameworks
  • Master's of Business Administration preferred
  • Experience within financial services, retail, hospitality, or other consumer-focused industries preferred
  • Experience working within highly regulated industries and navigating legal and compliance requirements preferred
  • Experience in a large matrixed marketing organization preferred
  • Experience with franchised, multi-unit retail, financial services and/or seasonal businesses preferred

Benefits

Comp & perks
  • Competitive pay
  • Medical and prescription drug coverage for qualifying associates and eligible dependents
  • H&R Block Retirement Savings Plan (401(k) Plan)
  • Employee Assistance Program
  • (Virtual) fitness center programs
  • Associate discount program
  • Business Travel Accident Insurance
  • Associate Tax Prep benefit
  • Incentive compensation or short-term incentive plans may provide additional earnings
  • Continuous learning
  • Support for well-being and life inside and outside of work