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H&R Block

Senior QA Analyst – CRM

H&R Block

. Perform end-to-end quality assurance reviews for CRM campaigns, including email, customer journeys, triggered communications, and promotional campaigns .

Posted 9/21/2026full-timeRemote • Missouri • United StatesSenior💰 $73,400 - $110,100 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in quality assurance for CRM campaigns, including proficiency in Salesforce Marketing Cloud and Adobe Journey Optimizer. Strong ability to validate campaign builds, ensure compliance with business specifications, and maintain high-quality standards across marketing initiatives.

Highest-signal resume keywords
Salesforce Marketing Cloud (SFMC)Adobe Journey Optimizer (AJO)Email Campaign TestingQuality Assurance MethodologiesCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Quality AssuranceEmail TestingCampaign ValidationDynamic Content ValidationAudience Targeting RequirementsDefect TrackingTest PlanningRoot Cause AnalysisMarketing Automation WorkflowsCustomer Journey Testing
Soft Skills
Attention to DetailCommunicationProblem-SolvingCollaborationAdaptability
Tools & Technologies
LitmusEmail on AcidMarketing Technology PlatformsTesting ProceduresDefect Logs
Certifications & Qualifications
QA CertificationsMarketing Technology CertificationsCRM Platform Certifications
Industry Keywords
Digital MarketingCustomer Lifecycle MarketingEmail Marketing Best PracticesCampaign Execution ProcessesUser Acceptance Testing (UAT)

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Perform end-to-end quality assurance reviews for CRM campaigns, including email, customer journeys, triggered communications, and promotional campaigns
  • Validate campaign builds within Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related marketing technology platforms
  • Review email content, layouts, links, personalization, dynamic content, targeting requirements, and customer experiences
  • Partner with CRM Operations to ensure campaign requirements align with approved business specifications
  • Collaborate with Email Design Leads to validate design fidelity across templates, modules, devices, browsers, and email clients
  • Work with Copywriting to ensure content is accurate, approved, grammatically correct, properly formatted, and brand-compliant
  • Validate audience targeting and campaign requirements with Data Management teams
  • Execute testing of customer journeys, triggered communications, decision logic, and deployment workflows
  • Verify tracking parameters, reporting requirements, suppression logic, and campaign configurations before launch
  • Identify, document, prioritize, and communicate defects, risks, and quality concerns
  • Support user acceptance testing (UAT) and production readiness reviews
  • Maintain QA documentation, testing procedures, defect logs, and quality standards
  • Participate in campaign launch reviews and post-launch validation activities
  • Collaborate with GTM, Technology, and Analytics teams to resolve production issues and improve quality processes
  • Identify opportunities to improve testing efficiency, quality controls, and campaign execution processes
  • Stay current on CRM platform functionality, email marketing best practices, and QA methodologies

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, Information Systems, Communications, Computer Science, or a related field
  • 5+ years of experience in quality assurance, marketing operations, CRM execution, digital marketing, or related disciplines
  • Experience testing email campaigns, customer journeys, marketing automation workflows, or CRM communications
  • Familiarity with Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), or similar marketing automation platforms
  • Understanding of CRM campaign execution processes, customer lifecycle marketing, and email marketing best practices
  • Experience validating email rendering, personalization, dynamic content, links, audience targeting requirements, and campaign functionality
  • Strong attention to detail and ability to identify defects and maintain high quality standards in a fast-paced environment
  • Experience working cross-functionally with marketing, creative, copywriting, operations, data, and technology teams
  • Knowledge of QA methodologies, test planning, test cases, defect tracking, and root cause analysis
  • Experience with email testing and validation tools such as Litmus, Email on Acid, or similar solutions is a plus
  • Experience supporting high-volume, seasonal, or regulated marketing programs is a plus
  • QA, marketing technology, or CRM platform certifications are a plus

Benefits

Comp & perks
  • Medical and prescription drug coverage for qualifying associates and eligible dependents
  • H&R Block Retirement Savings Plan (401(k) Plan)
  • Employee Assistance Program
  • Virtual fitness center programs
  • Associate discount program
  • Business Travel Accident Insurance
  • Associate Tax Prep benefit
  • Competitive pay
  • Continuous learning and professional development support
  • Well-being support