Assistant Director, Content Marketing

Hachette Book Group

. Lead content strategy and execution across Hachette Book Group’s reader communities and corporate email program .

Posted 11/12/2026full-timeNew York • United StatesLead💰 $79,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content strategy and execution, leveraging audience data and SEO insights to drive engagement and performance across multiple platforms. Proficient in managing editorial calendars, analyzing performance metrics, and developing social media strategies to enhance brand visibility.

Highest-signal resume keywords

Content Strategy DevelopmentAudience Data AnalysisSEO Insights ApplicationEditorial Calendar ManagementSocial Media Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyData AnalysisSEOKPI SettingEmail Performance ManagementContent OperationsAudience SegmentationInfluencer MarketingBasic HTMLPhotoshop

Soft Skills

Organizational SkillsMentoringCollaborationCommunicationCommunity Engagement

Tools & Technologies

Google AnalyticsKlaviyoWordPressSocial Media ToolsNotion

Industry Keywords

Genre MarketingContent BrandsEmail CampaignsSocial PerformanceCommunity Sentiment

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Lead content strategy and execution across Hachette Book Group’s reader communities and corporate email program
Own editorial voice, content calendars, campaign concepts, and audience-tailored content
Prioritize content using audience data, business needs, and SEO insights
Collaborate with imprint teams to identify priority titles and campaigns
Track incremental content impact on traffic, click-throughs, engagement, and other metrics
Analyze raw performance data in Google Analytics, Klaviyo, and social analytics tools
Interpret trends, identify performance drivers, and translate findings into content strategy
Initiate and evaluate tests involving headlines, layouts, calls to action, send times, formats, and display order
Prepare monthly cross-vertical performance reports for leadership and monitor list health
Define funnel-stage audience strategies and partner on segmentation and lifecycle content
Develop social media strategies for Instagram, Facebook, X, and YouTube
Build engagement guidelines and monitor community sentiment
Design influencer partnership strategies and reporting
Manage and develop one direct report
Own content and go-to-market plans for new verticals
Source and execute brand partnerships
Work cross-functionally with imprint marketing

Requirements

What you’ll need

Significant experience managing multiple content brands concurrently, with demonstrable, quantified impact on website traffic, email performance, and social performance
Deep familiarity with and enthusiasm for genre marketing and audience behavior
Experience building and managing editorial calendars and content operations
Ability to read and parse large data sets, segment audiences, and interpret performance data
Proven ability to set KPIs, define success metrics, and revise content plans based on evidence
Experience managing or mentoring at least one direct report
Knowledge of social influencer communities and relevant ecosystems
Strong organizational skills and ability to manage concurrent workstreams
Proficiency with WordPress, Google Analytics, social media tools, and Klaviyo
Working knowledge of Notion
Basic Photoshop and HTML skills a plus