Associate Marketing Manager

Hachette Book Group

. Create customized marketing campaigns for approximately 8–10 guidebooks and trade travel books per year .

Posted 11/2/2026full-timeUnited StatesMid-Level💰 $60,000 - $62,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and executing customized marketing campaigns for guidebooks and trade travel books, with a strong focus on analyzing campaign effectiveness and optimizing content for online discoverability. Proficient in project management, collaboration, and communication to drive engagement and sales.

Highest-signal resume keywords

Campaign Strategy DevelopmentData Analysis for MarketingSocial Media ManagementProject ManagementInterpersonal Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign CreationData AnalysisContent OptimizationAudience IdentificationGraphic Design

Soft Skills

Highly OrganizedAttention to DetailVerbal CommunicationWritten CommunicationPrioritization

Tools & Technologies

WordPressGoogle AnalyticsCanva

Industry Keywords

Book PublishingBrand MarketingTravel MarketingCustomer Behavior AnalysisPartnership Development

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Create customized marketing campaigns for approximately 8–10 guidebooks and trade travel books per year
Identify target audiences, key messages, advertising, partnerships, and opportunities to drive awareness, engagement, and sales
Analyze campaign effectiveness using data and create takeaways for future editions
Develop and execute strategy for one brand's social media platforms
Analyze customer behavior and develop strategy for future content and campaigns
Optimize metadata and create graphics, videos, and additional content to enhance online book discoverability
Collaborate with authors to brainstorm ideas and leverage their in-market experience
Work with organizational partners such as Rick Steves Europe to develop book marketing strategy
Work with a frequently communicating team across email and chat
Perform other duties as assigned

Requirements

What you’ll need

3+ years of experience in book publishing, marketing, brand marketing, or equivalent
Interest in travel is helpful, but not required
Highly organized project manager able to prioritize competing deadlines and manage multiple campaigns simultaneously
Keen attention to detail
Ability to prioritize and meet deadlines
Excellent interpersonal, verbal, and written communication skills
Bachelor's degree or equivalent professional experience
WordPress, Google Analytics, or Canva knowledge is helpful, but not required
Resume and cover letter required for application

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Basic and supplemental life insurance
Short-term and long-term disability insurance
Accidental death and dismemberment insurance
Critical illness insurance
Hospital indemnity
Long-term care
Health and dependent care FSA
Commuter benefit plan
Employee assistance program
Tuition reimbursement
Travel assistance
401(k)
Discretionary bonus program
PTO: 15 vacation days, 3 personal days, 10 holidays, and generous sick leave
Group discounts on auto and home insurance and legal services