Director of Ecommerce

Hadley Designs

. Own the Shopify P&L, revenue, and profitability, targeting a net profit margin of at least 15% .

Posted 10/28/2026full-timeRemote • Mexico, Chile, Brazil, Argentina, El Salvador, Costa RicaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling direct-to-consumer ecommerce brands, particularly on Shopify, while effectively managing P&L, revenue growth, and profitability. Proficient in leveraging AI for creative testing and optimizing customer journeys across multiple platforms including Amazon and TikTok Shop.

Highest-signal resume keywords

P&L ManagementDTC Ecommerce ScalingMeta Ads ProficiencyTeam LeadershipAI-Assisted Creative Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce StrategyRevenue GrowthConversion OptimizationCreative TestingLanding Page DevelopmentCustomer Journey OptimizationData AnalysisKlaviyo ProficiencyPostscript ProficiencyUnderstanding of Bundles and Upsells

Soft Skills

LeadershipCommunicationCollaborationProblem-SolvingAdaptability

Tools & Technologies

ShopifyKlaviyoPostscriptMeta AdsAI Content Tools

Industry Keywords

Direct-to-ConsumerSocial CommerceCustomer Acquisition CostReturn on Ad SpendUser-Generated Content

About the role

Key responsibilities & impact

Own the Shopify P&L, revenue, and profitability, targeting a net profit margin of at least 15%
Run Meta and other paid media to unit economics, targeting Meta ROAS of at least 2.5
Maintain high-velocity creative testing using AI content, creator video, UGC, and in-house production
Launch new funnels that meet monthly KPI thresholds
Build bundles and ascension paths
Optimize homepage, collection, and product pages for conversion
Drive email and SMS to at least 25% of Shopify revenue through Klaviyo and Postscript
Maintain the 30-day GPLTV to CAC ratio above 3
Partner with the Amazon team so launches lift both Shopify and Amazon
Understand and incorporate TikTok Shop into the customer journey
Lead ecommerce operators with clear ownership, weekly operating rhythms, and scorecards
Hire freelancers and contractors as output grows
Deliver a weekly scorecard and P&L review
Provide a monthly plan and forecast for the CEO
Document playbooks for working funnels
Keep the store and ads compliant
Convert repeat work into AI-assisted workflows
Protect and build the brand across ads, pages, and customer touchpoints
Scale direct-to-consumer business to $20M+ in profitable revenue

Requirements

What you’ll need

5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social
Proven track record growing brands beyond $20M in revenue
Experience owning a P&L and hitting revenue and profit targets
Understanding of the full D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo
Experience running or working alongside social commerce
Experience building and leading a team
Deep fluency in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines
Hands-on experience with Shopify, Klaviyo, and Postscript
Understanding of bundles, upsells, and LTV
Ability to write and review a landing page that converts
Comfort leading a remote team with weekly cadences
Daily use of AI to get more done with less
Experience working inside a CRM and documented SOPs
Must complete a Culture Index assessment and case study before interviews
Reference checks conducted by phone

Benefits

Comp & perks

Remote-first work environment
Paid time off and holidays
Access to learning resources and professional development
Free Hadley Designs products
Regular interaction with leadership, including the CEO
Stability from more than a decade as a family-founded, mission-driven brand