Director of Ecommerce

Hadley Designs

. Own Shopify revenue and profitability, targeting a net profit margin of at least 15% .

Posted 10/28/2026full-timeRemote • United States, CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling direct-to-consumer ecommerce brands on Shopify, with a strong focus on profitability, revenue growth, and effective team leadership. Proficient in leveraging AI for creative testing and optimizing conversion strategies across multiple platforms including Meta, Klaviyo, and TikTok Shop.

Highest-signal resume keywords

DTC Ecommerce ScalingMeta Ads ProficiencyP&L OwnershipTeam LeadershipAI-Assisted Creative Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ShopifyKlaviyoPostscriptConversion OptimizationRevenue Growth StrategiesCreative TestingBundles and UpsellsLanding Page OptimizationData AnalysisSocial Commerce

Soft Skills

LeadershipCollaborationCommunicationProject ManagementRemote Team Management

Tools & Technologies

Meta AdvertisingAI Content CreationCRM SystemsSOP DocumentationScorecard Development

Certifications & Qualifications

Culture Index Assessment

Industry Keywords

Direct-to-ConsumerEcommerceProfit MarginCustomer Acquisition CostReturn on Ad SpendUser-Generated ContentCreative ProductionAmazon IntegrationSocial-Commerce EcosystemFreelancer Management

About the role

Key responsibilities & impact

Own Shopify revenue and profitability, targeting a net profit margin of at least 15%
Run Meta and other paid media to unit economics, targeting Meta ROAS of at least 2.5
Maintain high-velocity creative testing using AI content, creator video, UGC, and in-house production
Launch new funnels meeting monthly KPI thresholds
Build bundles and ascension paths
Optimize homepage, collection, and product pages for conversion
Drive email and SMS revenue through Klaviyo and Postscript to at least 25% of Shopify revenue
Maintain a 30-day GPLTV to CAC ratio above 3
Partner with the Amazon team so launches lift both Shopify and Amazon
Understand and integrate TikTok Shop within the social-commerce ecosystem
Lead ecommerce operators with clear ownership, weekly operating rhythms, and scorecards
Recruit and manage freelancers and contractors as output grows
Deliver weekly scorecards and P&L reviews
Provide monthly plans and forecasts to the CEO
Document playbooks for working funnels
Maintain store and advertising compliance
Convert repeat work into AI-assisted workflows
Protect and build the Hadley Designs brand across ads, pages, and customer touchpoints
Scale direct-to-consumer business to $20M+ in profitable revenue

Requirements

What you’ll need

5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social
Proven track record growing brands beyond $20M in revenue
Experience owning a P&L and hitting revenue and profit targets
Understanding of the full D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo
Experience running or working alongside social commerce
Experience building and leading a team
Deep fluency in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines
Hands-on experience with Shopify, Klaviyo, and Postscript
Understanding of bundles, upsells, and LTV
Ability to write and review a landing page that converts
Comfortable leading a remote team with weekly cadences
Daily use of AI to increase productivity
Experience working inside a CRM and documented SOPs
Completion of a Culture Index assessment and case study before interviews
Phone-based reference checks

Benefits

Comp & perks

Remote-first work environment
Paid time off and holidays
Access to learning resources and professional development
Free Hadley Designs products
Regular interaction with leadership, including the CEO
Stability from more than a decade as a family-founded, mission-driven brand