Head of Ecommerce Growth

Hadley Designs

. Build and lead Hadley Designs' next phase of profitable growth from $25 million to $100 million and beyond .

Posted 11/6/2026full-timeRemote • United States, Canada, United KingdomLead💰 $100,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling profitable growth for ecommerce brands through effective customer acquisition strategies, budget management, and cross-functional team coordination. Proficient in leveraging analytics, AI tools, and marketing dashboards to optimize performance and drive sustainable growth.

Highest-signal resume keywords

Ecommerce Growth StrategyCustomer Acquisition CostsPaid Media ManagementProject ManagementAnalytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce Unit EconomicsContribution Margin AnalysisConversion Rate OptimizationAffiliate MarketingInfluencer PartnershipsDemand Generation StrategiesGrowth ExperimentationBudget ManagementPerformance MarketingCustomer Lifetime Value

Soft Skills

LeadershipTeam CoordinationCommunication

Tools & Technologies

ShopifyAmazonTikTok ShopAI ToolsCRMsProject Management SystemsMarketing Dashboards

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in Finance

Industry Keywords

EcommerceGrowth MarketingDemand GenerationPaid MediaCreative Strategy

About the role

Key responsibilities & impact

Build and lead Hadley Designs' next phase of profitable growth from $25 million to $100 million and beyond
Develop and scale sustainable customer acquisition and demand generation across Amazon, Shopify, TikTok Shop, paid media, affiliates, and emerging channels
Align specialists across creative, paid media, ecommerce, affiliates, and analytics around shared priorities
Own marketing investment efficiency using contribution margin, MER, acquisition costs, and incremental revenue
Launch and oversee at least one meaningful growth experiment monthly
Turn successful experiments into repeatable, scalable growth systems
Optimize affiliate, influencer, creator, and cross-channel demand generation
Monitor growth performance and identify opportunities across ecommerce channels
Manage budgets, incremental revenue, marketing costs, and contribution profit
Lead weekly growth meetings and coordinate cross-functional execution
Evaluate, select, and manage external agencies, technology providers, and strategic growth partners
Maintain marketing dashboards, growth scorecards, documentation, SOPs, and experiment trackers
Use AI and automation for research, analysis, creative testing, reporting, and execution
Deliver weekly scorecards, monthly investment reviews, and quarterly growth strategies

Requirements

What you’ll need

Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands
Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value
Demonstrated success growing consumer ecommerce brands through multiple acquisition and demand generation strategies
Strong working knowledge of paid media, creative strategy, conversion optimization, affiliate marketing, influencer partnerships, and customer acquisition
Experience with Shopify and familiarity with Amazon, TikTok Shop, or other marketplaces strongly preferred
Proven ability to lead specialists, coordinate teams, and drive execution without needing direct authority over every contributor
Strong project management skills
Comfortable managing agencies, contractors, and external partners
Proficient with analytics, marketing dashboards, automation, and AI tools
Excellent written and verbal English communication skills
Bachelor's degree in business, marketing, finance, or a related field preferred but not required
5+ years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams
Experience using AI daily, CRMs, project management systems, dashboards, and documented SOPs

Benefits

Comp & perks

Remote-first work environment
Paid time off and holidays
Access to learning resources and professional development
Free Hadley Designs products
Regular interaction with leadership, including the CEO
Stability from more than a decade as a family-founded, mission-driven brand