Head of Ecommerce Growth

Hadley Designs

. Build and lead Hadley Designs' next phase of profitable growth .

Posted 11/6/2026full-timeRemote • United Kingdom, Ireland, Netherlands, Germany, AustraliaLead💰 $100,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling profitable growth opportunities for ecommerce brands through strategic experimentation and data-driven decision-making. Proficient in managing cross-functional teams and leveraging analytics, marketing automation, and AI tools to optimize performance across multiple acquisition channels.

Highest-signal resume keywords

Ecommerce Growth StrategyDemand GenerationAttribution AnalysisPaid Media ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce Unit EconomicsContribution Margin AnalysisCustomer Acquisition Cost EvaluationConversion Rate OptimizationGrowth ExperimentationAnalytics ProficiencyMarketing Dashboard ManagementSOP DocumentationAI Tools UtilizationBudget Management

Soft Skills

LeadershipCommunicationCollaborationProblem-SolvingProject Coordination

Tools & Technologies

ShopifyAmazonTikTok ShopCRMsProject Management SystemsMarketing Automation ToolsAnalytics PlatformsExperiment TrackersGrowth ScorecardsDocumentation Tools

Industry Keywords

EcommercePerformance MarketingDemand Generation StrategiesAffiliate MarketingInfluencer Partnerships

About the role

Key responsibilities & impact

Build and lead Hadley Designs' next phase of profitable growth
Develop a repeatable demand generation engine to scale the business from $25 million to $100 million and beyond
Align specialists across Amazon, Shopify, TikTok Shop, paid media, creative, affiliates, and analytics
Own growth initiatives from strategy through execution without requiring daily CEO involvement
Identify, validate, and prioritize growth opportunities through disciplined experimentation
Generate at least $1,000,000 in annual incremental contribution profit
Generate at least $7,000,000 in annual incremental revenue
Achieve a minimum 3.0x blended MER across the growth portfolio
Execute at least 1 meaningful growth experiment per month
Turn at least 3 annual experiments into repeatable, profitable growth engines
Monitor performance across ecommerce and acquisition channels
Evaluate marketing economics, budgets, attribution, contribution margins, and incremental performance
Allocate investment toward high-potential opportunities and stop inefficient initiatives
Lead weekly growth meetings and maintain growth scorecards, experiment trackers, and testing roadmaps
Oversee affiliate, influencer, and creator growth across TikTok Shop, Amazon, and Shopify
Manage agencies, technology providers, strategic partners, and external specialists
Use AI and automation for research, analysis, creative testing, reporting, and execution
Maintain dashboards, documentation, SOPs, and historical experiment results
Deliver weekly growth scorecards, monthly investment reviews, and quarterly growth strategies

Requirements

What you’ll need

Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands
Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value
Experience evaluating marketing investments based on incremental profitability
Experience with attribution across multiple ecommerce channels
Demonstrated success growing consumer ecommerce brands through multiple acquisition and demand generation strategies
Strong working knowledge of paid media, creative strategy, conversion optimization, affiliate marketing, influencer partnerships, and customer acquisition
Experience with Shopify; familiarity with Amazon, TikTok Shop, or other marketplaces strongly preferred
Proven ability to lead specialists, coordinate teams, and drive execution without direct authority over every contributor
Strong project management skills
Experience managing agencies, contractors, and external partners
Strong experimentation mindset and experience developing hypotheses, testing opportunities, measuring results, and scaling winners
Proficiency with analytics, marketing dashboards, automation, and AI tools
Experience with CRMs, project management systems, dashboards, and documented SOPs
Excellent written and verbal English communication skills
5+ years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams
Proven ecommerce growth experience, commercial judgment, and execution ability
Bachelor's degree in business, marketing, finance, or a related field preferred but not required

Benefits

Comp & perks

Remote-first work environment
Paid time off and holidays
Access to learning resources and professional development
Free Hadley Designs products
Regular interaction with leadership, including the CEO
Stability from more than a decade as a family-founded, mission-driven brand
Culture Index assessment and case study as part of the hiring process
Phone reference checks