MEA Marketing Manager – Panadol, Advil

Haleon

. Develop, adapt, and refine strategic direction for brands based on consumer and customer insights .

Posted 10/8/2026full-timeIstanbul • TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing with a focus on consumer insights, strategic direction, and financial management. Proven ability to lead cross-functional teams and drive innovation while ensuring compliance and ethical standards.

Highest-signal resume keywords

Brand Marketing ExperienceConsumer Insights AnalysisP&L ManagementCross-Functional Team LeadershipNew Product Launches

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Direction DevelopmentMarket Activation PlanningBudget ManagementPerformance TrackingECommerce EngagementInnovation Strategy ExecutionConsumer CommunicationsMatrix Organization ExperienceFinancial AcumenProject Leadership

Soft Skills

MentoringCollaborationAdaptabilityTrust BuildingEthical Decision Making

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree Preferred

Industry Keywords

Consumer ProductsOver-the-Counter (OTC)Brand Equity ManagementAgency Relationship ManagementGlobal Toolkit DeploymentKey Performance Indicators (KPIs)Fast-Paced EnvironmentEntrepreneurial EnvironmentCode of ConductCompliance

About the role

Key responsibilities & impact

Develop, adapt, and refine strategic direction for brands based on consumer and customer insights
Lead annual market activation planning focused on three-year growth drivers
Lead brand-centric cross-functional teams
Deliver annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budgets
Support and mentor junior marketing associates
Manage brand equity through deployment and localization of global toolkits
Drive innovation strategy through execution of the global innovation vision board
Manage agency and cross-functional relationships at local and global levels
Address regional needs within the global matrix
Execute media, creative development, and digital programs
Collaborate with sales teams to drive customer engagement and in-store support
Track performance against key performance indicators and recommend course corrections
Engage business counterparts and operational stakeholders on eCommerce activities
Improve business processes across commercial and operational support teams
Promote Haleon’s Code of Conduct and ethical culture
Ensure team familiarity with the Code and Ethics & Compliance contact
Maintain an environment of trust and reinforce anonymous, non-retaliatory Speak Up practices
Raise compliance concerns and make corrective and preventive decisions
Support company investigations of potential wrongdoing

Requirements

What you’ll need

Bachelor’s degree
5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
Experience in leading people in both project-based and day-to-day situations
Experience delivering insights-based consumer communications and brand share growth
Experience in large scale new product launches
Experience collaborating with global teams
Experience delivering results in a matrix organization
Master’s degree preferred
Strong financial capabilities and business acumen preferred
Experience working in a fast paced, entrepreneurial environment preferred
Ability to adapt and work effectively within a variety of situations, including organizational changes and changes in job demands, preferred

Benefits

Comp & perks

Inclusive culture where different backgrounds and views are valued and respected
Confidential handling of voluntary personal information
Reasonable adjustments and accommodations throughout the recruitment process
Support and assistance during the recruitment process
Confidential treatment of accommodation information