Freelance Social Media Manager

HaloBraid

. Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing .

Posted 10/6/2026full-timeUnited StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy, content creation, and community engagement, with a strong focus on TikTok, Instagram, and YouTube. Proven ability to track performance metrics and adapt strategies to drive growth and brand awareness.

Highest-signal resume keywords

Social Media StrategyContent CreationCommunity EngagementShort-Form Video ProductionTrend Identification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CalendarsCreative TestingVideo EditingCopywritingSocial ListeningKPI TrackingPlatform PlanningCommunity ManagementTrend AnalysisBrand Storytelling

Soft Skills

Organizational SkillsProactivityComfort on CameraCollaborationCreativity

Tools & Technologies

CapCutCanvaFigmaAdobe PremierePhotoshopLightroom

Industry Keywords

BeautyHair CareInfluencer MarketingBrand MarketingConsumer BrandsLifestyle BrandsCommunity BuildingCultural RelevanceEmerging PlatformsFast-Paced Startup

About the role

Key responsibilities & impact

Own HaloBraid’s day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing
Concept, create, shoot, edit, caption, and publish content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms
Identify trends, sounds, memes, conversations, and cultural moments for authentic participation
Develop recurring content ideas and series to build awareness, trust, community, and pre-launch excitement
Capture behind-the-scenes content with the HaloBraid team, stylists, community members, product demos, events, and brand moments
Manage day-to-day community engagement, including comments, DMs, tagged posts, mentions, and social listening
Track social performance, report on KPIs, and use data to adjust strategy, improve content, and drive growth
Support community events, interviews, creator moments, and brand storytelling across the marketing and community team
Work with a technology company developing robotic hair-braiding technology to help professional stylists reduce appointment times and grow their businesses

Requirements

What you’ll need

2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role
Experience creating or growing your own or brand TikTok, Instagram, YouTube, or other platform from scratch
Deep fluency in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms
Strong short-form video instincts, including hooks, pacing, captions, trends, sounds, and memes
Hands-on content creation experience, including concepting, shooting, editing, writing copy, and posting
Comfortable being on camera and helping others feel comfortable on camera
Passion for beauty, hair care, hair trends, textured hair, braiding, salons, and community
Strong taste level and understanding of fresh, premium, funny, culturally relevant, and socially native content
Independent, organized, proactive, and comfortable in a fast-paced startup environment
Nice to have: work experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand
Nice to have: experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools
Ability to work in-person in Cambridge, MA or remotely in NYC
Authorized to work in the United States

Benefits

Comp & perks

Comprehensive medical, dental, and vision benefits
100% medical premium coverage
Meaningful equity
12 company holidays and unlimited PTO
Company subsidized parking or commute for onsite employees