B2B Marketing Manager

Halotalent - Recrutement numérique & technos RH

. Own the performance of Boostalab’s two B2B sales channels: organizational sales and self-serve online purchasing .

Posted 10/17/2026full-timeMontréal • CanadaMid-LevelSenior💰 CA$78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing B2B sales channels and optimizing digital marketing strategies, including SEO and paid advertising. Proficient in leveraging data analytics to drive performance and enhance customer engagement across multiple platforms.

Highest-signal resume keywords

B2B Sales ManagementSEO OptimizationGoogle Ads CampaignsHubSpot IntegrationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEmail MarketingLanding Page OptimizationContent CreationCampaign Execution

Soft Skills

Strong Writing SkillsTeamworkAccountabilityAdaptabilityInitiative

Tools & Technologies

HubSpotAirtableGA4Google Tag Manager

Industry Keywords

E-CommerceTransactional ChannelSalesTrainingHuman Resources

About the role

Key responsibilities & impact

Own the performance of Boostalab’s two B2B sales channels: organizational sales and self-serve online purchasing
Manage external partners responsible for SEO, GEO, and paid advertising campaigns
Direct agencies, assess their recommendations, coordinate timelines, and track deliverables
Analyze partner and channel performance, adjust budgets, and evolve scopes of work
Create and optimize landing pages and web pages associated with Google Ads campaigns
Increase the visibility and traffic of the online store in French- and English-speaking markets
Promote all 33 training programs and test different channels and messages to drive individual purchases
Write campaign content and participate in campaign execution
Leverage a database of more than 40,000 contacts to generate qualified meetings
Develop email sequences, create prospecting content, and automate selected communications
Integrate and optimize HubSpot, Airtable, GA4, and Google Tag Manager
Analyze metrics and ten years of data to recommend actions and achieve 30 qualified meetings per month
Present results at weekly marketing and sales meetings and monthly reviews
Align marketing strategies with the sales team’s priorities
Collaborate on campaigns conducted with strategic distribution partners

Requirements

What you’ll need

Bachelor’s degree or equivalent practical experience
5 to 7 years of marketing experience, with specialization flexible
Experience managing external partners or agencies
Comfortable working with systems: using them, optimizing them, and exploring new ones
Strong writing skills
Comfortable holding a professional conversation in English
Desired competencies: strategic vision, teamwork, accountability, initiative, results orientation, versatility, organizational skills, adaptability, and technological proficiency (tech-savvy)
Assets: experience in sales, training, or human resources
Assets: experience with e-commerce or a transactional channel
Assets: experience working in a small team, as a self-employed professional, or in a volunteer setting
Contribute to the vision and execution of marketing visuals

Benefits

Comp & perks

4 weeks of vacation, plus one additional day per year, up to 5 weeks after 5 years
5 wellness days
1 day off on your birthday
2 additional statutory holidays
The week between Christmas and New Year’s closed and paid, in addition to vacation time
$1,000 health and wellness allowance
$2,000 allowance for professional development or equipment
$75 monthly allowance for mobile phone and internet expenses
100% remote work, with one in-person day in Montreal per month
37.5 hours per week
Technology ecosystem including HubSpot, Airtable, Shopify, Lemlist, Brevo, Google Workspace, Slack, Calendly, Canva, Firefly, Google Tag Manager, GA4, and LinkedIn and Meta Ads Managers