Digital Marketing Specialist

Hamilton Company

. Support tracking and reporting of multi-channel marketing campaign performance using analytics tools .

Posted 11/3/2026full-timeReno • Nevada • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing marketing data and providing actionable insights while supporting multi-channel marketing campaigns. Proficient in using analytics tools like GA4 and HubSpot to enhance user experience and track performance metrics.

Highest-signal resume keywords

Google AnalyticsHubSpotSEMRushDigital Marketing ConceptsMicrosoft Office Suite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisPerformance ReportingA/B TestingMarket ResearchContent ManagementWebsite Performance MonitoringEmail MarketingSocial Media MarketingProject DocumentationUser Experience Improvement

Soft Skills

Written CommunicationVerbal CommunicationOrganizational SkillsTeam CollaborationAdaptability

Tools & Technologies

Analytics ToolsPerformance DashboardsContent Management SystemsOnline Collaboration Tools

Certifications & Qualifications

Google Analytics CertificationHubSpot Certification

Industry Keywords

Multi-Channel MarketingCompetitive AnalysisLaboratory Products MarketingOEM Campaigns

About the role

Key responsibilities & impact

Support tracking and reporting of multi-channel marketing campaign performance using analytics tools
Assist with maintaining performance dashboards and reports under senior team guidance
Analyze marketing data to identify trends and provide actionable insights
Support market research and competitive analysis projects
Participate in A/B testing, analyze results, and document findings
Maintain website content for consistency, accuracy, and user engagement
Monitor website performance metrics and provide status updates
Coordinate website updates and content changes with team members
Use GA4, HubSpot, and SEMRush to track site health and traffic performance
Identify opportunities to improve user experience and navigation
Provide administrative and operational support for marketing projects
Facilitate internal communication and maintain project documentation and timelines
Assist with marketing campaigns across email, social media, and content marketing channels
Upload sales enablement documents, photos, and files to appropriate online tools
Support marketing leadership with daily operational tasks and special projects
Contribute to data-driven marketing strategies for laboratory products and OEM campaigns

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Recent graduates or students in their final semester are encouraged to apply
Experience in a professional marketing environment
Relevant internships, university projects, or marketing certifications (e.g., Google Analytics, HubSpot) highly valued
Exceptional written and verbal communication skills with a high level of professional polish
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Strong desire to master new marketing technologies
Basic understanding of digital marketing concepts and social media platforms
Strong organizational skills and ability to manage multiple tasks in a fast-paced environment
Proven ability to work effectively within a team-oriented, collaborative corporate culture
Drug and background screenings required
Must comply with PPE requirements when applicable

Benefits

Comp & perks

Comprehensive benefits package: medical, dental, vision insurance
Paid vacation and sick time
Disability insurance
401(k)
Tuition reimbursement
Strong opportunities for professional growth
Personal Protective Equipment (PPE) provided by employer when required