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International Marketing Specialist
Hamilton Company. Lead strategic marketing and marketing communications initiatives supporting international markets and subsidiaries .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in international marketing strategies, market analysis, and budget management while effectively coordinating marketing initiatives across diverse regions and cultures. Proficient in lead generation and marketing automation tools, with strong project management and communication skills.
Highest-signal resume keywords
International MarketingMarket AnalysisProject ManagementLead GenerationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market SegmentationStrategic Marketing PlansCompetitive AnalysisMarketing CommunicationsTrade Show CoordinationWebinar OrganizationSales Meeting ManagementCRM PlatformsHubSpot IntegrationRegional Marketing Strategies
Soft Skills
Communication SkillsOrganizational SkillsStakeholder ManagementCross-Cultural CollaborationAdaptability
Tools & Technologies
HubSpotMarketing Automation PlatformsSocial Media Management ToolsWebinar SoftwareContent Management Systems
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Science
Industry Keywords
Market IntelligenceCustomer SegmentsRegional OpportunitiesPromotional ProgramsLocalized Marketing MaterialsDistributor TrainingLead-Generation ActivitiesInternational Sales OrganizationsTrade-In/Trade-Up OffersProduct-Bundling Initiatives
About the role
Key responsibilities & impact- Lead strategic marketing and marketing communications initiatives supporting international markets and subsidiaries
- Gather and analyze market intelligence from trade shows, sales teams, market reports, and other sources
- Analyze market trends, customer segments, competitive activity, and regional opportunities
- Translate market insights into actionable initiatives with Market Segment Leaders
- Maintain installed-base and competitive-market information
- Develop market segmentation, targeting, regional strategies, and regional marketing plans
- Manage the international marketing budget and coordinate budget-related activities with subsidiaries
- Develop, publish, and promote localized marketing materials, including brochures, application notes, and other collateral
- Maintain local website pages for Japan
- Develop and coordinate regional promotional programs, including trade-in/trade-up offers and product-bundling initiatives
- Initiate and coordinate local social media activities
- Support and participate in regional trade shows
- Organize region-specific remote webinars and distributor product-training programs
- Plan and manage regional sales meeting events, including biannual Distributor Sales Meetings
- Coordinate Reno-based events involving international team participation
- Manage lead-generation activities and HubSpot integration
- Coordinate marketing efforts across international subsidiaries, distributors, sales teams, and HQ stakeholders
- Provide regular updates to HQ Marketing Management and the Director of International Sales
Requirements
What you’ll need- Bachelor’s degree in science or marketing disciplines required
- Demonstrated ability to conduct market and competitive analysis, define target segments, and develop strategic marketing plans
- Strong project-management, communication, organizational, and stakeholder-management skills
- Familiarity with lead generation and marketing automation/CRM platforms, including HubSpot
- Ability to manage budgets and multiple concurrent marketing initiatives
- Experience in international marketing, strategic marketing, marketing communications, or a related discipline
- Experience working across regions, cultures, subsidiaries, distributors, or international sales organizations
- Experience coordinating trade shows, webinars, training sessions, and sales meetings
- Willingness and ability to travel internationally up to 25% of the time
- Multilingual capabilities in English, Japanese, Portuguese, and/or Spanish are beneficial
Benefits
Comp & perks- Tremendous opportunities for professional growth and advancement
- Commitment to sustainable design
- Competitive Compensation
- Excellent Benefit Package (medical, dental, vision insurance, paid time off, disability insurance, 401k, tuition reimbursement and much more)
- Solid Stable Company
- Drug free workplace