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Marketing Manager, Laboratory Solutions
Hamilton Company. Manage and execute multi-channel marketing campaigns for the Laboratory Solutions business unit .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing multi-channel marketing campaigns, with a strong focus on project management, content development, and performance analysis. Proficient in coordinating cross-functional teams and delivering measurable results in the biotechnology or life sciences sectors.
Highest-signal resume keywords
Multi-Channel Marketing Campaign ManagementProject Management SkillsEmail Marketing ExpertiseContent Development and MaintenanceKPI Tracking and Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionMarketing Content OrganizationDigital Asset ManagementData AnalysisEmail MarketingSocial Media ManagementWebsite Content DevelopmentDigital AdvertisingB2B MarketingCross-Functional Coordination
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationAttention to DetailAbility to Manage Competing PrioritiesCollaboration Skills
Tools & Technologies
Microsoft Office SuiteAsanaLinkedIn Campaign ManagerAdobe Creative SuiteCraft Web SuiteDigital Marketing ToolsAnalytics Platforms
Industry Keywords
BiotechnologyLife SciencesLaboratory SolutionsMarketing KPIsTrade ShowsVirtual EventsCampaign PerformanceContent PortfoliosProject SchedulesVendor Coordination
About the role
Key responsibilities & impact- Manage and execute multi-channel marketing campaigns for the Laboratory Solutions business unit
- Translate approved campaign plans into project schedules, content requirements, deliverables, and workflows
- Coordinate campaigns across email, social media, website content, digital advertising, trade shows, and virtual events
- Develop and execute email marketing campaigns and newsletters
- Manage social media scheduling, publishing, and engagement
- Coordinate with shared services and vendor partners to deliver campaign assets on schedule
- Build and maintain content portfolios including brochures, website content, email assets, social media content, and event materials
- Manage content development from briefing through review, approval, publication, and maintenance
- Collaborate with Product Management, Sales, and technical stakeholders on product-specific content
- Apply messaging and brand voice standards across marketing materials
- Maintain the digital asset library
- Own project schedules, track deliverables and dependencies, and coordinate stakeholders
- Maintain campaign calendars and communicate project status, priorities, and risks
- Coordinate trade show materials and virtual event logistics
- Identify opportunities to streamline marketing execution and content production
- Monitor campaign performance and marketing KPIs
- Compile reports, analyze marketing data, and identify campaign improvement opportunities
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required
- 5–7 years of marketing experience
- Demonstrated success in campaign execution, cross-functional coordination, and delivering measurable results
- Experience managing and executing multi-channel marketing campaigns
- Strong project management skills
- Experience developing, organizing, and maintaining marketing content and digital assets
- Excellent written and verbal communication skills
- Strong attention to detail
- Ability to coordinate multiple projects, manage competing priorities, and meet deadlines
- Ability to work effectively with marketing leadership, Product Management, Sales, shared services, and external vendors
- Experience tracking marketing KPIs, evaluating campaign performance, and preparing reports
- Strong understanding of email marketing, social media, website content, and digital advertising
- Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
- Ability to work independently and collaborate with cross-functional teams
- Drug and background screenings required
- Personal Protective Equipment (PPE) may be required
- B2B marketing experience preferred
- Biotechnology or life sciences industry experience is a plus
- Experience with Asana preferred
- Experience with LinkedIn and LinkedIn Campaign Manager preferred
- Experience with Adobe Creative Suite preferred
- Experience with Craft Web Suite preferred
- Experience with digital marketing tools and analytics platforms preferred
Benefits
Comp & perks- Medical, dental, and vision insurance
- Paid vacation and sick time
- Disability insurance
- 401(k)
- Tuition reimbursement
- Professional growth opportunities
- PPE provided by employer when required