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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing digital advertising creatives across multiple platforms, including Meta, TikTok, and retail media, while adhering to specific technical specifications and brand guidelines. Proficient in utilizing AI-assisted design tools and maintaining organized workflows to deliver high-quality, engaging content.
Highest-signal resume keywords
Digital Advertising DesignAdobe Creative Suite ProficiencyAI-Assisted Design ToolsPlatform-Specific Creative GuidelinesStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Advertising DesignHTML5 Banner AdsTypographyLayout DesignVisual HierarchyBrand ConsistencyMotion DesignVideo EditingPaid Media MetricsResponsive Creative Systems
Soft Skills
Highly OrganizedDetail-OrientedAbility to Incorporate FeedbackProject ManagementAdaptability
Tools & Technologies
Adobe PhotoshopAdobe IllustratorAdobe InDesignGoogle Web DesignerCeltraFigmaAfter EffectsMidjourneyPhotoshop Generative FillAI-Assisted Design Tools
Industry Keywords
Paid SocialRetail MediaCPGFinancial ServicesAmazon CreativeWalmart ConnectTarget RoundelDoorDash AdsInstacart AdsCampaign Formats
About the role
Key responsibilities & impact- Design static, carousel, short-form video, and motion creative across Meta, TikTok, Pinterest, and LinkedIn
- Adapt campaign concepts into multiple aspect ratios and formats, including 4:5, 1:1, 9:16, and 16:9
- Design within platform-specific safe zones, text limits, technical specifications, and approval requirements
- Create platform-native creative across channels
- Create static and HTML5 display ads across standard IAB sizes and digital advertising formats
- Design within file-size, technical, and platform restrictions for ad networks and DSPs
- Build responsive and adaptive creative systems for large display campaigns
- Maintain visual consistency while adjusting layouts and assets across multiple formats
- Design product-level and sponsored creative for Amazon, Walmart Connect, Target Roundel, DoorDash Ads, and Instacart Ads
- Follow retailer-specific creative guidelines, image requirements, and approval standards
- Develop A+ Content, storefront assets, product detail page creative, and other marketplace content
- Adapt creative as retailer requirements and platform standards evolve
- Create feeds, Stories, Reels, carousels, and other organic social content
- Translate campaign concepts into platform-first social content
- Stay current on emerging social formats, content styles, and platform trends
- Support static and vertical-video creative needs across client brands
- Use AI-assisted tools for generative imagery, object/background removal, resizing, repurposing, and creative exploration
- Apply judgment regarding AI use based on brand standards, licensing, and client sensitivities
- Partner with strategy, media buying, and account teams to translate campaign goals into effective creative
- Maintain organized design files, templates, and reusable assets
- Continuously improve the design-to-launch workflow
Requirements
What you’ll need- 2+ years of experience designing for digital advertising, ideally in an agency or multi-client environment
- Strong portfolio featuring real, shipped work across paid social, display, retail media, or digital advertising
- Strong working knowledge of platform specs, safe zones, formats, and creative requirements across channels such as Meta, TikTok, Pinterest, and retail media
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Comfortable using AI-assisted design and image-generation tools as part of a regular creative workflow
- Strong eye for typography, layout, visual hierarchy, and brand consistency
- Ability to adapt creative across multiple brand voices, accounts, platforms, and campaign formats
- Highly organized and comfortable managing multiple projects, clients, deadlines, and revisions simultaneously
- Strong communication skills with the ability to receive and incorporate feedback from multiple stakeholders
- Detail-oriented approach with the ability to maintain quality while working at a fast production pace
- Experience designing for CPG or financial services clients is nice to have
- Experience creating HTML5 banner ads or working with Google Web Designer, Celtra, or similar platforms is nice to have
- Direct experience with Amazon, Walmart Connect, Target Roundel, DoorDash, or Instacart creative is nice to have
- Basic understanding of paid media metrics such as CTR, CPM, and creative performance is nice to have
- Experience with After Effects, motion design, or basic video editing is nice to have
- Familiarity with Figma or other collaborative design platforms is nice to have
- Experience with AI tools such as Adobe Firefly, Midjourney, Photoshop Generative Fill, or similar platforms is nice to have
- English Level selection is required in the application form
Benefits
Comp & perks- Opportunity to design for paid social, retail media, display, programmatic, and organic social performance channels
- Opportunity to work across multiple brands, visual identities, audiences, and campaign objectives
- Opportunity to build adaptable creative systems
- Use of AI-assisted tools as part of the creative process
- Collaboration across strategy, media, account, and creative teams
- Opportunities to experiment, learn, and sharpen design skills as platforms and creative standards evolve
