Senior Product & Solutions Marketing Manager

Hansen Technologies

. Own positioning, messaging and value proposition for the Hansen Energy and Utilities product portfolio .

Posted 10/13/2026full-timeAtlanta • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive marketing experience in enterprise software or SaaS, with a strong focus on positioning and messaging for product lines in the utilities sector. Capable of producing sales-facing content and supporting channel revenue growth through effective communication and strategic insights.

Highest-signal resume keywords

Extensive Marketing ExperienceDeep Knowledge of North American Utilities MarketStrong Writing CapabilityBackground in Utilities SectorExperience with Customer Information Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning and MessagingGo-to-Market StrategySales-Facing Content CreationCross-Sell Narrative DevelopmentCompetitive PositioningMarket Insight ContributionPricing and Packaging DecisionsObjection HandlingAnalyst Submission EvidencePartner-Facing Product Content

Soft Skills

Practical JudgementAdaptabilityConfidence in Distributed TeamsCustomer-Led Language

Tools & Technologies

Customer Information SystemsMeter Data ManagementBilling PlatformsMarketing AI

Industry Keywords

Utilities SectorRegulated JurisdictionsDeregulated JurisdictionsEnergy RetailersChannel Revenue Growth

About the role

Key responsibilities & impact

Own positioning, messaging and value proposition for the Hansen Energy and Utilities product portfolio
Create commercially focused messaging for utilities and energy retailers
Lead go-to-market readiness for releases and new propositions, including launch plans, asset sets and readiness criteria
Define the audience, buying committee and entry point for each proposition
Build cross-sell narrative and supporting evidence for existing customer accounts
Support renewal activity and strengthen Hansen’s position in competitive accounts
Produce sales-facing content, including pitch narrative, objection handling, proof points and competitive positioning
Brief and enable Sales, Account Management and Solution Consultants on portfolio changes, measuring material usage
Maintain the portfolio competitive picture and provide evidence for analyst submissions and bids
Create partner-facing product content to support channel and alliance revenue growth
Contribute market and competitive insight to pricing and packaging decisions

Requirements

What you’ll need

Extensive marketing experience in enterprise software or SaaS, owning positioning and messaging for a product line
Deep knowledge of the North American utilities market, including regulated and deregulated jurisdictions and the commercial implications
Track record of building cross-sell narrative into an installed base, where expansion matters more than new logo volume
Strong writing capability, with clear commercial English and customer-led language
Confidence working across time zones in a distributed global function
Practical judgement and adaptability, with confidence to help shape ways of working in a growing function
Background in the utilities sector, particularly gas or electricity, would be highly desirable
Knowledge of customer information systems, meter data management or billing platforms would be beneficial
Exposure to marketing AI or agentic capabilities as an attach play into an existing customer base would be valuable
Prior involvement in partner-facing product content, or supplying evidence into analyst submissions, would be helpful

Benefits

Comp & perks

Diverse, inclusive, and collaborative global team
Equal opportunity employer
Talent database retention for future opportunities in accordance with applicable data protection regulations