Director of Demand Generation, Digital Marketing

Harbor Compliance

. Own demand generation strategy and roadmap across all brands .

Posted 10/3/2026full-timeRemote • United StatesLead💰 $149,598 - $213,711 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy, team leadership, and data-driven marketing execution. Proficient in aligning marketing initiatives with sales objectives and optimizing conversion paths for both sales-led and product-led growth.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation StrategyPeople LeadershipMarketing Automation ProficiencySEO-Informed Content Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationRevenue MetricsFunnel OptimizationSelf-Service AcquisitionA/B TestingWeb AnalyticsConversion Rate OptimizationPricing StrategyAttribution ImplementationContent Development

Soft Skills

Team DevelopmentCollaborationStrategic ThinkingProblem SolvingCommunication

Tools & Technologies

HubSpotGA4AI-Powered Outbound ToolsClayApollo

Industry Keywords

B2B MarketingProduct-Led GrowthSales-Led GrowthMid-Market Demand GenerationEnterprise Demand Generation

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own demand generation strategy and roadmap across all brands
Drive qualified pipeline and new ARR growth
Build, lead, and develop a high-performing demand generation team
Own the web estate and conversion surface, with the Web Developer as a direct report
Design and execute A/B and multivariate testing across landing pages, campaigns, and conversion paths
Scale qualified pipeline through GEO/SEO strategy, content, and multi-channel demand campaigns
Partner with Sales leadership on messaging, targeting, lead quality, pipeline, and conversion objectives
Own acquisition efficiency across brands and funnels using LTV-to-CAC as the investment guardrail
Establish data-driven reporting standards and translate web analytics and campaign performance into executive insights
Lead the shift from sales-led to product-led growth by building self-service acquisition and conversion paths
Drive up-market demand programmes for mid-market and larger customers
Build the measurement and attribution foundation, including reliable tracking, definitions, and reporting standards
Partner with Product, Product Marketing, and Finance on pricing and packaging strategy and demand-side execution of pricing changes
Own competitive positioning in paid channels and manage acquisition payback discipline
Collaborate with Product Marketing on positioning, messaging, industry-specific conversion paths, and campaign feedback
Collaborate with Lifecycle & Customer Marketing on demand handoff, retention, and expansion alignment

Requirements

What you’ll need

7+ years of B2B marketing experience leading demand generation across both sales-led and product-led motions
3+ years of people leadership experience
Track record of building and developing high-performing marketing teams
Proven experience owning revenue and efficiency metrics, such as ARR contribution and CAC, in a high-growth environment
Technical proficiency with marketing automation, CRM platforms (HubSpot preferred), and web analytics tools such as GA4
Ability to align marketing programmes with sales objectives
Experience building a self-service motion that complements rather than competes with the sales team
Strong track record of diagnosing funnel friction and implementing pragmatic, measurable improvements
Direct experience building or scaling a self-service/product-led acquisition motion inside a previously sales-led company
Experience positioning and generating demand for new audiences, including mid-market and enterprise buyers
Experience building funnels, content, and channels to reach mid-market and enterprise buyers
Material contribution to pricing and packaging decisions and leadership of go-to-market execution for a pricing change
Experience building or rebuilding a marketing measurement and attribution implementation
Experience running demand generation across multiple brands or business units
Advanced understanding of SEO-informed content strategy and pipeline generation
Familiarity with AI-powered outbound tools and workflows, such as Clay, Apollo, and enrichment/automation platforms
Practical knowledge of conversion-focused UX principles and funnel optimization methodologies
Commercial fluency in pricing, packaging, and monetisation
Understanding of product-led growth mechanics, including self-service onboarding, in-product conversion, and sales handoffs

Benefits

Comp & perks

Health benefits
Flexible paid time off
Parental leave
Fertility and adoption assistance
401(k)
Educational reimbursement
Reasonable accommodations during the application and interview process
Option to request an alternative evaluation process or opt out of automated assessment steps due to regional regulations