Marketing Lead, User Growth – Partnerships

HARMAN International

. Own the user growth plan for new consumer products from early access through public launch and expansion .

Posted 9/17/2026full-timeStamford • Connecticut • United StatesSenior💰 $125,250 - $183,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer growth strategies, including influencer program management and growth analytics. Proven ability to lead cross-functional collaboration and manage partnerships within the music or audio industry.

Highest-signal resume keywords

Consumer Growth StrategyInfluencer Program ManagementGrowth AnalyticsPartnership NegotiationCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth Metrics DefinitionConsumer App Growth MechanicsData AnalysisReferral LoopsEngagement Metrics

Soft Skills

Impactful CommunicationInfluencing DecisionsOwnershipInitiative

Tools & Technologies

Data Visualization Tools

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

Consumer TechnologyDigital MediaEntertainmentMusic IndustryAudio Industry

About the role

Key responsibilities & impact

Own the user growth plan for new consumer products from early access through public launch and expansion
Own growth strategy across organic, influencer, lifecycle, and paid acquisition channels
Build and run influencer programs with artists, reviewers, and community leaders
Translate brand positioning into launch messaging and refine positioning based on user, creator, partner, and performance data
Design and optimize invite and referral mechanics
Lead community seeding across relevant user communities and channels
Identify, negotiate, and manage music-industry partnerships with artists, platforms, and companies
Partner with product management on growth-driving features and product decisions
Manage external strategy, social, influencer, and creative agencies
Define and track acquisition, activation, referral, and retention metrics with analytics partners
Formalize the co-marketing model between new products and JBL
Evaluate and manage opportunities to leverage HARMAN brands, products, and ecosystems
Report directly to the Product Strategy Lead within the Software Experiences Business Unit
Collaborate cross-functionally with product management, engineering, marketing, analytics, HARMAN Lifestyle, Corporate Strategy, agencies, and external partners
Expected to grow to include direct reports as the business scales

Requirements

What you’ll need

Bachelor's degree required
MBA or equivalent experience in consumer growth, marketing strategy, and/or business development preferred
10+ years of experience in consumer technology, digital media, or entertainment
Hands-on experience building and running influencer or creator programs
Experience sourcing, negotiating, and managing external partnerships delivering distribution, content, or audience
Fluency with growth analytics and ability to define, instrument, and act on growth metrics
Experience managing external agencies and evaluating when to bring capabilities in-house
Impactful written and verbal communication skills
Ability to present confidently to senior executives and influence decisions across a matrixed organization
High degree of ownership and initiative
Experience with consumer app growth mechanics, invite programs, referral loops, engagement metrics, and ad-supported models is a bonus
Familiarity with the music or audio industry is a bonus
Demonstrated track record taking a consumer product from early access or limited release through public launch is a bonus
Proficiency with data analysis and visualization tools is a bonus
Experience in a large global organization with an entrepreneurial business unit is a bonus
Willingness to travel up to 25%, domestically and internationally
Willingness to work 2+ days per week from a hybrid office environment in New York, NY or Stamford, CT
Flexibility in working hours required
Successful completion of a background investigation and drug screen as a condition of employment after offer acceptance

Benefits

Comp & perks

Hybrid work environment balancing flexibility with in-person collaboration
Employee discounts on HARMAN and Samsung products, including JBL, Harman / Kardon, and AKG
Learning and development opportunities through HARMAN University programs
Wellness benefits
Tuition reimbursement support
Access to HARMAN campus fitness center and cafeteria, where available
Inclusive and diverse work environment supporting professional and personal development