Community Liaison – Marketing and Business Development

HarmonyCares

. Serve as the local market B2B, B2C, and D2C representative, educating community partners and potential patients about HarmonyCares, its mission, and service offerings .

Posted 11/5/2026full-timeRemote • Pennsylvania • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B, B2C, and D2C sales within the healthcare industry, focusing on patient education, enrollment processes, and community outreach. Proficient in utilizing CRM systems and Microsoft Office tools to track performance and manage territory effectively.

Highest-signal resume keywords

B2B Sales ExperienceHealthcare Industry Sales/MarketingPatient Enrollment ProcessesCRM Performance TrackingExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales TechniquesTerritory ManagementPatient EducationEnrollment Benefits ExplanationMarket AnalysisProblem SolvingOrganizational SkillsMicrosoft Office ProficiencyData DocumentationCompliance with HIPAA

Soft Skills

Interpersonal CommunicationPresentation SkillsCustomer ServiceSelf-MotivationAbility to Work Independently

Tools & Technologies

CRM SystemsMicrosoft WordMicrosoft ExcelMicrosoft Outlook

Certifications & Qualifications

Bachelor’s DegreeValid Driver's License

Industry Keywords

B2BB2CD2CHealthcarePatient OutreachAccountable Care OrganizationCMS Alternative Payment ModelVoluntary Alignment Forms

About the role

Key responsibilities & impact

Serve as the local market B2B, B2C, and D2C representative, educating community partners and potential patients about HarmonyCares, its mission, and service offerings
Facilitate patient transitions of care from area facilities and referral partners to HarmonyCares
Explain enrollment benefits to eligible patients and caregivers
Analyze the market and competitive landscape to differentiate HarmonyCares services to external referral partners
Educate the community on personalized, high-quality healthcare delivered in patients’ homes
Meet or exceed in-person and virtual meeting goals with key decision makers
Understand eligibility and enrollment processes
Provide education on and facilitate benefit enrollment and related processes
Track performance in CRM and adhere to budgeted regional targets
Schedule face-to-face or phone discussions with patients and caregivers regarding program eligibility
Inform patients about accountable care organization or CMS alternative payment model programs and collect Voluntary Alignment Forms when applicable
Answer inbound calls from patients, families, and facility staff regarding company business units
Triage patient concerns related to care needs, scheduling, and billing to the appropriate department
Oversee and document outreach calls and meetings with external sources
Comply with marketing, referral-source, patient outreach, HIPAA, privacy, and security requirements
Maintain communication with sales leaders, local business unit leadership, and support staff
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s Degree or 4+ years of B2B sales experience
2+ years of health care related industry sales/marketing experience
Valid and unencumbered driver's license with good driving record
Excellent organization, problem solving skills and the ability to appropriately represent company service capabilities to the targeted referral source
Knowledge of sales techniques and territory management
Excellent interpersonal communication, presentation and customer service skills required
Proficiency with Microsoft Office, Word, Excel, Outlook
Ability to travel within assigned territory and attend sales meetings as required
Excellent written and verbal communication skills
Ability to work independently and complete multiple tasks
Strong organizational skills
Self-motivated and driven individual who does not require significant oversight to perform at a high level after initial orientation and training

Benefits

Comp & perks

Health, Dental, Vision, Disability & Life Insurance, and much more
401K Retirement Plan (with company match)
Tuition, Professional License and Certification Reimbursement
Paid Time Off, Holidays and Volunteer Time
Paid Orientation and Training