Community Liaison – Marketing, Business Development

HarmonyCares

. Conduct inbound and outbound communication and business development .

Posted 10/23/2026full-timeIrving • Texas • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales and healthcare marketing, with a strong focus on patient education, enrollment processes, and compliance with HIPAA guidelines. Proven ability to analyze market trends and effectively communicate service offerings to diverse stakeholders.

Highest-signal resume keywords

B2B Sales ExperienceHealthcare Industry Sales/MarketingPatient Enrollment ProcessesCRM Performance TrackingExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales TechniquesTerritory ManagementMarket AnalysisPatient EducationBenefit EnrollmentMicrosoft OfficeExcelWordOutlookProblem Solving

Soft Skills

Interpersonal CommunicationPresentation SkillsCustomer ServiceOrganizational SkillsSelf-Motivated

Tools & Technologies

CRM Software

Certifications & Qualifications

Bachelor’s DegreeValid Driver's License

Industry Keywords

B2CD2CPatient Transitions of CareAccountable Care OrganizationCMS Alternative Payment ModelHIPAA Compliance

About the role

Key responsibilities & impact

Conduct inbound and outbound communication and business development
Act as the local market B2B, B2C, and D2C representative
Educate community partners and potential patients about the company, mission, and service offerings
Facilitate patient transitions of care from area facilities and referral partners to HarmonyCares
Explain enrollment benefits to eligible patients and caregivers
Analyze the market and competitive landscape to differentiate HarmonyCares services
Educate the community on personalized healthcare in the home
Meet or exceed in-person and virtual meeting goals with key decision makers
Understand eligibility and enrollment processes
Provide education on and facilitate benefit enrollment and processes
Track performance in CRM and adhere to budgeted regional targets
Schedule discussions with patients and caregivers regarding program eligibility
Inform patients about accountable care organization or CMS alternative payment model programs and collect Voluntary Alignment Forms when applicable
Answer inbound calls from patients, families, and facility staff
Triage patient concerns related to care needs, scheduling, and billing to the appropriate department
Oversee and document outreach calls and meetings with external sources
Follow company policies, applicable laws, marketing requirements, referral-source and patient interaction rules, beneficiary notifications, and outreach requirements
Comply with HIPAA privacy and security guidelines
Maintain communication with sales leaders, local business unit leadership, and support staff
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s Degree or 4+ years of B2B sales experience
2+ years of health care related industry sales/marketing experience
Valid and unencumbered driver's license with good driving record
Excellent organization, problem solving skills and the ability to appropriately represent company service capabilities to the targeted referral source
Knowledge of sales techniques and territory management
Excellent interpersonal communication, presentation and customer service skills required
Proficiency with Microsoft Office, Word, Excel, Outlook
Ability to travel within assigned territory and attend sales meetings as required
Excellent written and verbal communication skills
Ability to work independently and complete multiple tasks
Strong organizational skills
Self-motivated and driven individual who does not require significant oversight to perform at a high level after initial orientation and training

Benefits

Comp & perks

Health, Dental, Vision, Disability & Life Insurance
401K Retirement Plan (with company match)
Tuition, Professional License and Certification Reimbursement
Paid Time Off, Holidays and Volunteer Time
Paid Orientation and Training