Marketing Director

. Lead development and execution of integrated marketing campaigns across multiple titles and seasons .

Posted 10/15/2026full-timeNashville • Tennessee • United StatesLead💰 $90,000 - $100,000 per yearWebsite

Key responsibilities & impact

Lead development and execution of integrated marketing campaigns across multiple titles and seasons
Own positioning, messaging, and go-to-market strategy informed by audience insight and market analysis
Develop deep understanding of target audiences, including motivations, behaviors, and felt needs
Apply platform and algorithm knowledge to shape content and channel strategy
Guide transformation of long-form content into high-performing digital and social assets
Coach authors on audience engagement, content strategy, and platform best practices
Partner cross-functionally with editorial, publicity, sales, and digital teams to align strategy
Direct development of creative assets and campaign materials
Manage budgets, forecasts, and campaign performance against revenue goals
Analyze campaign performance and optimize based on data and insights
Lead innovation in marketing strategy, adapting to evolving consumer and platform trends
Present marketing plans and results to internal stakeholders and leadership
Participate in acquisitions, evaluating projects for market potential and marketing approach
Build and sustain relationships with Catholic authors, agents, clergy, scholars, and institutional partners
Represent Harper Catholic at conferences and industry events as a visible ambassador for the imprint
Assist with other initiatives supporting the Zondervan Books team

What you’ll need

7+ years of experience in marketing, with demonstrated leadership in campaign strategy and execution
Strong background in both traditional title marketing and digital/content marketing
Bachelor’s degree in Marketing, Communications, or related field
Knowledge of marketing, digital strategy, audience development, and analytics best practices
Familiarity with the Catholic Church and its teachings
Deep understanding of Catholic readerships, institutional structures, and current publishing landscape
Conversant in consumer demand, retail environments (physical and online), and competition
Strategic leadership and campaign ownership
Deep audience insight and consumer understanding
Platform fluency across social and digital ecosystems
Content strategy and storytelling
Data-driven decision making and testing mindset
Strong communication and author-facing presence
Cross-functional leadership and collaboration
Technical proficiency with marketing tools and platforms
Cover letters strongly preferred
Preferred: Book publishing and Christian audience experience
Preferred: Experience in client-service role
Preferred: Existing relationships with advertising reps and media outlets who serve Catholic readers

Comp & perks