Marketing Manager

HarperCollins Publishers

. Manage day-to-day execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $65,000 - $77,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multi-channel marketing campaigns, coordinating cross-functional teams, and analyzing marketing performance data. Proficient in content marketing, digital marketing strategies, and stakeholder communication.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsContent MarketingProject ManagementDigital MarketingStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing CopywritingEmail MarketingAudience EngagementLead GenerationSales FunnelsConversion StrategiesQuality AssuranceCampaign Performance AnalysisKPI ReportingContent Management

Soft Skills

Exceptional Attention to DetailStrong Organizational SkillsProactive Follow-ThroughCollaborationAdaptability

Tools & Technologies

Google AnalyticsAirtableMicrosoft OfficeCanvaAdobe Creative Suite

Industry Keywords

ECommercePublishing IndustryChristian StudiesConsumer BehaviorMarketing Principles

About the role

Key responsibilities & impact

Manage day-to-day execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies
Coordinate product launches, seasonal campaigns, Online Bible Studies, subscriber initiatives, and promotions from kickoff through launch
Write, edit, proofread, and implement marketing copy across email, landing pages, websites, promotional assets, and subscriber communications
Perform quality assurance on customer-facing campaigns, including messaging, creative, offers, links, landing pages, and other campaign elements
Coordinate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners
Serve as day-to-day marketing contact for publishing teams and external partners
Coordinate campaign assets, product information, timelines, approvals, and deliverables
Communicate campaign status, deadlines, dependencies, and outstanding needs to stakeholders
Escalate risks and roadblocks as appropriate
Monitor and compile campaign, subscriber, engagement, and revenue performance using established KPIs and reporting frameworks
Prepare campaign reports and performance updates
Support campaign retrospectives by documenting results, learnings, customer feedback, and improvement opportunities
Maintain marketing calendars, project timelines, campaign documentation, and workflow tools
Coordinate content updates, merchandising, landing pages, platform enhancements, and testing with Product and Development teams
Support testing and optimization initiatives through implementation, quality assurance, and performance reporting

Requirements

What you’ll need

3+ years of experience in marketing, eCommerce, communications, publicity, events, or a related field
Experience with consumer or content-based products preferred
A. in Marketing, Communications, English, Journalism, Ministry or Christian Studies
Solid understanding of marketing and consumer behavior principles
Familiarity with digital marketing, content marketing, email marketing, social media, and eCommerce best practices
Experience executing multi-channel marketing campaigns and coordinating deliverables across multiple teams and stakeholders
Working knowledge of the publishing industry preferred
Familiarity with Christian authors, publishers, ministries, and media preferred
Firm grasp of content marketing and/or eCommerce best practices
Knowledge of audience engagement, content marketing, lifecycle marketing, social media marketing, lead generation, sales funnels, and conversion strategies
Exceptional written and verbal communication skills, including direct-response and customer-facing marketing copywriting and editing
Strong project management and organizational skills
Exceptional attention to detail and ability to manage multiple projects, deadlines, and competing priorities
Ability to work effectively across teams and manage stakeholder relationships
Ability to proactively follow through on deliverables
Comfort working with marketing performance data and compiling, interpreting, and communicating campaign, sales, and customer engagement results
Strong digital aptitude and ability to learn and work within marketing, eCommerce, content management, and project management platforms
Proficiency with Microsoft Office
Experience with Google Analytics, Airtable or similar project management tools, and Canva, Photoshop, or Adobe Creative Suite is a plus
Highly collaborative, proactive, dependable, flexible, adaptable, curious, and willing to learn
Passion for published resources that help people grow in and apply their faith
Cover letters are strongly preferred

Benefits

Comp & perks

Comprehensive and highly competitive benefits package
Physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Elective benefits selectable to fit employees' needs and personal situations
Reasonable accommodation for qualified individuals with disabilities