Marketing & Publicity Manager, US Trade

HarperCollins Publishers

. Conceive, develop, and execute integrated marketing and publicity campaigns for one to two titles per month .

Posted 11/4/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing and publicity campaigns, with a strong focus on managing budgets, analyzing campaign metrics, and maintaining media relationships. Proficient in project management and communication, ensuring effective collaboration across teams and stakeholders.

Highest-signal resume keywords

Book Publicity ExperienceIntegrated Marketing CampaignsProject Management SkillsMedia Relationship ManagementSocial Media Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Metrics AnalysisContent CreationBudget ManagementFiction and Nonfiction CampaignsAdvertising Knowledge

Soft Skills

Exceptional Communication SkillsCreativityAttention to DetailResourcefulnessProblem-Solving

Tools & Technologies

MS Office SuiteCanvaAdobe Creative Suite

Industry Keywords

Integrated MarketingPublicity CampaignsInfluencer ActivationSales DataCross-Functional Collaboration

About the role

Key responsibilities & impact

Conceive, develop, and execute integrated marketing and publicity campaigns for one to two titles per month
Move quickly from title selection to committed, actionable plans for Sales and accounts
Develop fresh earned-media angles for books past their original news hook
Drive consumer and influencer activation through advertising, organic and social content, newsletters, events, partnerships, and creative activations
Communicate directly with authors and agents to arrange media, events, and social activations
Manage campaign budgets and make cost-effective, high-impact choices
Test campaign approaches and identify what effectively moves already-selling titles
Track and report campaign results after each push
Translate results into clear summaries for Sales, leadership, and other stakeholders
Maintain relationships with influencers, media contacts, and partners
Present campaign plans and results at sales and marketing meetings

Requirements

What you’ll need

College degree or equivalent work experience
3–5 years of experience
Hands-on experience in book publicity required
Experience across both marketing and publicity disciplines strongly preferred
Experience with fiction and nonfiction campaigns
Proven ability to build campaigns on tight timelines and pivot quickly
Strong media relationships and ability to pitch creative, non-traditional angles
Working knowledge of paid advertising and social media marketing
Excellent project management, organization, and presentation skills
Ability to manage multiple fast-moving campaigns independently
Comfort with sales data and campaign metrics
Ability to work cross-functionally across imprints, divisions, and departments
Exceptional written and verbal communication skills
High level of professionalism, creativity, discretion, and attention to detail
Proficiency in MS Office Suite required
Experience with Canva, Adobe Creative Suite, or similar design tools preferred
Content creation experience is a plus
Resourceful self-starter who takes initiative to solve problems
Cover letters are strongly preferred

Benefits

Comp & perks

Comprehensive and highly competitive benefits package
Physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Elective benefits tailored to employees' needs and personal situations