Senior Associate, Advertising

HarperCollins Publishers

. Execute media buying across HarperCollins adult and children’s titles, approximately 40 titles per season .

Posted 10/27/2026full-timeNew York City • New York • United StatesSenior💰 $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media buying and campaign management across various social platforms, with a strong focus on analytics and performance reporting. Proficient in developing advertising strategies and collaborating with cross-functional teams to enhance campaign effectiveness.

Highest-signal resume keywords

Media Buying ExperienceMeta Ads ProficiencyCampaign Performance AnalyticsProgrammatic Campaign SetupPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingCampaign ManagementAnalytics InterpretationAdvertising Strategy DevelopmentAttention to Detail

Soft Skills

EnthusiasmProactivityCollaborationStakeholder Management

Tools & Technologies

The Trade DeskCanvaVeo3Airtable

Industry Keywords

Consumer MarketingSocial AdvertisingPaid Social CampaignsTrend Analysis

About the role

Key responsibilities & impact

Execute media buying across HarperCollins adult and children’s titles, approximately 40 titles per season
Execute paid social advertising campaigns across Meta, TikTok, Snapchat, Reddit, and other self-serve platforms
Ensure campaigns are accurately set up with strong attention to detail
Collect trends and share findings from past and current campaign performance
Help formulate future advertising strategies
Update marketing teams on live campaign status and performance
Provide and implement recommendations for campaign improvement
Set up and launch programmatic campaigns via The Trade Desk
Produce weekly and ad hoc reporting for high-level campaigns
Support the Senior Manager, Advertising with presentations and final campaign reporting

Requirements

What you’ll need

4-year college degree or equivalent work experience
2–3 years advertising media buying experience
Strong hands-on experience with Meta ads required
Experience with Snapchat, TikTok, Pinterest, or other social advertising platforms strongly preferred
Enthusiasm and proactivity in staying current with technical campaign trends and best practices
Ability to manage high campaign volume with strong attention to detail
Comfort with analytics and ability to accurately pull and interpret results
Comfort working with different teams and satisfying multiple stakeholders in a fast-paced environment
Proficiency with creative development tools such as Canva and Veo3, and Airtable a plus
Strong presentation skills
Background in consumer marketing preferred
Cover letters strongly preferred

Benefits

Comp & perks

Comprehensive benefits package
Physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Elective benefits selectable to fit employees’ needs and personal situations