Senior Director, Growth Marketing

HarperCollins Publishers

. Own digital marketing strategy and execution for Bible Gateway and drive growth for Bible Gateway Plus through customer acquisition and improved retention .

Posted 10/27/2026full-timeRemote • Tennessee • United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy and execution, with a strong focus on customer acquisition, retention, and revenue growth. Proficient in analyzing data to optimize marketing performance across various channels and leading teams to drive impactful marketing initiatives.

Highest-signal resume keywords

Digital Marketing StrategyTeam LeadershipPerformance Marketing Budget ManagementFunnel MarketingCustomer Journey Mapping

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategiesEmail MarketingSocial Media MarketingPaid Media StrategiesA/B TestingChannel OptimizationAudience SegmentationMarketing AnalyticsCustomer Acquisition Cost (CAC)Lifetime Value (LTV)

Soft Skills

Creative ThinkingCritical ThinkingDecision MakingCross-Functional AlignmentContinuous Improvement

Industry Keywords

DTCB2CSubscription ExperienceMarketing TransformationCustomer Engagement

About the role

Key responsibilities & impact

Own digital marketing strategy and execution for Bible Gateway and drive growth for Bible Gateway Plus through customer acquisition and improved retention
Lead planning and messaging across seasonal and evergreen campaigns and organic and paid channels, including Meta, YouTube, email, SMS, and push
Adjust marketing strategy based on data to achieve growth goals
Lead strategy, execution, and testing of funnel marketing strategies through multiple site entry points
Lead retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value
Own revenue growth, engagement, conversion, retention metrics, marketing-spend efficiency, forecasts, budgets, and cross-channel resource allocation
Build and lead the marketing analytics function and connect data insights with marketing and product teams
Analyze customer data, market research, and digital analytics to develop actionable marketing insights
Guide organic growth across traditional search, AI-powered discovery, and emerging channels
Lead, coach, and mentor a team of 5+ marketers

Requirements

What you’ll need

10+ years of experience in digital marketing within a DTC/B2C business
5+ years of team leadership experience
Strong hands-on experience with CRM, email, social, and paid media strategies
Deep understanding of channel optimization and integration
Experience managing significant performance marketing budgets with accountability for revenue and ROAS targets
Understanding of CAC, LTV, ROAS, and other marketing performance metrics
Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing
Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics
Experience hiring and building marketing teams and processes
Experience leading marketing transformation initiatives
Creative and critical thinking with the ability to make principled, informed, and quick decisions
Ability to gain cross-functional alignment
Bias toward action and continuous improvement
Passion for delivering great digital customer experiences
DTC/B2C experience required
Subscription experience highly preferred

Benefits

Comp & perks

Comprehensive and highly competitive benefits package
Physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Elective benefits employees may select to fit their needs and personal situations
Reasonable accommodation for qualified individuals with disabilities during the application or interview process