Senior Director, Marketing

HarperCollins Publishers

. Own digital marketing strategy and execution for Bible Gateway .

Posted 10/26/2026full-timeRemote • Tennessee • United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in digital marketing strategy and execution, with a strong focus on customer acquisition, retention, and performance metrics. Proven ability to lead teams, manage budgets, and drive growth through data-driven insights and marketing analytics.

Highest-signal resume keywords

Digital Marketing StrategyTeam LeadershipPerformance MarketingCustomer Journey MappingMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategiesEmail MarketingSocial Media MarketingPaid Media StrategiesFunnel MarketingA/B TestingChannel OptimizationAudience SegmentationCustomer Acquisition Cost (CAC)Lifetime Value (LTV)

Soft Skills

Decision MakingCoachingMentoringCross-Functional AlignmentPassion for Digital Experiences

Industry Keywords

DTCB2CSubscription ExperienceMarketing TransformationRevenue Growth

About the role

Key responsibilities & impact

Own digital marketing strategy and execution for Bible Gateway
Drive growth for Bible Gateway Plus through scaled customer acquisition and improved retention
Lead planning and messaging across seasonal and evergreen campaigns and organic and paid channels, including Meta, YouTube, email, SMS, and push
Adjust marketing strategy based on data to achieve growth goals
Lead execution and testing of funnel marketing strategies through multiple site entry points
Lead retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value
Own revenue growth, engagement, conversion, retention, marketing-spend efficiency, forecasts, budgets, and cross-channel resource allocation
Build and lead the marketing analytics function and connect data feedback to marketing and product teams
Analyze data to develop marketing and product improvement insights
Synthesize customer insights, market research, and digital analytics into actionable marketing insights
Guide organic growth across traditional search, AI-powered discovery, and emerging channels
Lead, coach, and mentor a team of 5+ marketers

Requirements

What you’ll need

10+ years of experience in digital marketing within a DTC/B2C business
5+ years of team leadership experience
DTC/B2C experience required
Strong hands-on experience with CRM, email, social, and paid media strategies
Deep understanding of channel optimization and integration
Experience managing significant performance marketing budgets with accountability for revenue and ROAS targets
Strong understanding of CAC, LTV, ROAS, and other marketing performance metrics
Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing
Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics
Experience hiring and building marketing teams and processes
Experience leading marketing transformation initiatives
Ability to make principled, informed, and quick decisions and gain cross-functional alignment
Passion for delivering great digital experiences
Subscription experience highly preferred

Benefits

Comp & perks

Comprehensive and highly competitive benefits package
Physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Elective benefits employees may select to fit their needs and personal situations