Senior Marketing Manager, Children

HarperCollins Publishers

. Conceive and execute marketing campaigns for an assigned list of children’s books .

Posted 9/24/2026full-timeNew York City • New York • United StatesSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing campaigns for children's books, utilizing data-driven decision-making and collaboration with cross-functional teams. Proficient in digital publishing, book marketing, and social media strategies to enhance author visibility and drive sales.

Highest-signal resume keywords

5+ Years Of Publishing ExperienceDigital Publishing KnowledgeBook Marketing ExpertiseProficiency With Microsoft Office SuiteExceptional Written And Oral Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentAudience SegmentationPromotional PlanningData ManagementBudget ManagementSocial Media Content DevelopmentPerformance TrackingMarket AnalysisCross-Promotional PartnershipsProject Prioritization

Soft Skills

Attention To DetailOrganizational SkillsPositive AttitudeInitiativeCollaboration

Tools & Technologies

MeltwaterCanvaMicrosoft Office Suite

Industry Keywords

Children's BooksMarketing CampaignsPublishing IndustrySocial Media LandscapeImprint Results

About the role

Key responsibilities & impact

Conceive and execute marketing campaigns for an assigned list of children’s books
Develop campaign visions including audience segmentation, promotional timelines, and key tactics to drive sales
Use internal and external analysis and data management tools to make strategic, data-driven decisions
Evolve promotional plans based on marketplace trends, emerging opportunities, imprint results, and campaign results
Identify promotional backlist opportunities for titles and authors
Collaborate with Editorial, Marketing, Art, Sales, publicists, publishers, agents, and authors
Manage budgets for assigned titles and track performance to budget
Communicate detailed campaign updates and present campaigns in key meetings
Advise authors on building and optimizing social media presence and overall platform
Develop campaign content including social media copy and images, infographics, and consumer email copy
Participate in imprint-wide marketing discussions and seasonal sales meetings
Coordinate marketing efforts with publicists
Secure title-specific and imprint-wide cross-promotional partnerships with third-party brands and companies
Occasionally attend industry trade shows and book tour events

Requirements

What you’ll need

5+ years of publishing experience
Ability to thrive in a fast-paced, dynamic work environment
Exceptional written and oral communications skills
High level of professionalism, attention to detail, and organization
Positive, can-do attitude
Ability to take initiative
Ability to work effectively with cross-functional teams
Ability to prioritize multiple projects under tight timelines
Demonstrated knowledge of digital publishing, book marketing, and the social media landscape
Proficiency with Microsoft Office Suite
Knowledge of tools such as Meltwater and Canva
Cover letter required for consideration

Benefits

Comp & perks

Comprehensive benefits package
Physical health benefits
Retirement and savings benefits
Caregiving benefits
Emotional wellbeing benefits
Transportation benefits
Elective benefits tailored to employees’ needs and personal situations