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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer marketing and advocacy, with a strong focus on producing compelling content and building customer communities. Proven ability to manage multiple projects and stakeholders while leveraging data to measure engagement and impact.
Highest-signal resume keywords
Customer Marketing ExperienceContent Production End To EndRelationship-Building SkillsEvent ManagementOperational Rigor
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingStorytellingCommunity BuildingCustomer AdvocacyData MeasurementWorkflow CreationVideo ProductionInterviewing SkillsLocalisationB2B Marketing
Soft Skills
JudgementTrust BuildingOrganisational SkillsAutonomyCollaboration
Tools & Technologies
AI Tools
Industry Keywords
B2B SaaSProfessional ServicesLegal MarketingFinancial Services MarketingConsulting MarketingHigh-Touch Audiences
About the role
Key responsibilities & impact- Elevate EMEA customers' voices by identifying standout customer work, earning customer trust, and producing written, video and spoken customer stories
- Build customer communities, programmes and moments including power user groups, customer roundtables, awards, recognition moments and customer-led content
- Localise global customer marketing programmes, playbooks and frameworks for EMEA markets, customers and culture
- Build the EMEA customer story pipeline across customer-facing teams and secure participation and approvals
- Own written stories, video stories, quotes and references end to end
- Package stories for relevant channels and priority EMEA markets, and enable Sales to use them
- Develop and maintain an EMEA customer advocate roster for references, speakers, panellists and peer connections
- Design and run EMEA community programmes with clear goals and structured follow-up
- Create repeatable workflows for story production, approvals, reference tracking and community operations
- Measure stories produced, proof usage, reference activity, community engagement and contribution to pipeline, renewals and expansion
- Collaborate with the EMEA Marketing team, global Customer Engagement team, Customer Success and Sales
Requirements
What you’ll need- 4-7 years of experience in customer marketing, customer advocacy, content marketing or community, ideally in B2B SaaS, technology or professional services
- Proven experience producing content end to end
- Excellent writing and interviewing skills
- Judgement to find the real story and credibility to earn trust with senior legal and business leaders
- Experience building or running events, customer communities and advocacy programmes
- Strong relationship-building skills with customers, Sales and Customer Success
- Highly organised and operationally rigorous, with ability to manage multiple stories, programmes and stakeholders simultaneously
- Comfortable working autonomously and building from scratch in a fast-moving environment
- Familiarity with using AI to scale work
- Experience marketing to legal, financial services, consulting, enterprise or other high-touch professional audiences is a plus
- Additional European languages are a plus
Benefits
Comp & perks- Opportunity to help build a generational company at a true inflection point
- Opportunity for personal, professional, and financial growth
- Equal opportunity employer
- Reasonable accommodations for applicants with disabilities
