Senior Integrated Campaigns Manager

Harvey

. Define Harvey's global integrated campaign strategy, including audiences, segments, narratives, and campaign architecture .

Posted 10/7/2026full-timeNew York City • New York • United StatesSenior💰 $136,000 - $187,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing campaigns, leveraging AI for audience research and performance analysis, and driving demand generation within the B2B enterprise software sector. Proven ability to connect marketing strategies to measurable business outcomes and build scalable systems in dynamic environments.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Campaign ManagementAI Fluency in Marketing WorkflowsAudience Research and Market Insight AnalysisStrong Positioning and Messaging Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign StrategyDemand GenerationGo-To-Market ProgramsPerformance Metrics TrackingMessaging DevelopmentMarket Insight AnalysisCampaign Execution QualityAI Application in MarketingRevenue Impact AnalysisScalable System Development

Soft Skills

Strong Writing SkillsClarity in Ambiguous Environments

Tools & Technologies

Digital Marketing ChannelsSocial Media PlatformsAnalyst RelationsField MarketingEvent Coordination

Industry Keywords

Enterprise SoftwareHigh-Growth SaaSCustomer InsightCompetitive IntelligenceCampaign Architecture

About the role

Key responsibilities & impact

Define Harvey's global integrated campaign strategy, including audiences, segments, narratives, and campaign architecture
Develop differentiated positioning and messaging based on primary research, customer insight, competitive intelligence, and demonstrated use cases
Partner with Product, Sales, and business leaders on marketing strategies for growth initiatives
Coordinate digital, social, communications and analyst relations, alliances, events, field marketing, and other channels into cohesive global campaigns
Lead campaigns spanning launches, category-building moments, and always-on programs
Track and report campaign goals, performance metrics, and operating cadence
Establish standards for campaign insight, messaging, execution quality, and measurement rigor
Apply AI to audience research and modeling, creative development, experimentation, personalization, localization, and performance analysis
Develop repeatable AI-native approaches that improve the broader marketing organization

Requirements

What you’ll need

5+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS
Experience owning multi-million-dollar investments and connecting marketing decisions to audience impact, pipeline, revenue, and ROI
Strong positioning and messaging judgment
Ability to conduct audience research and market insight analysis
Strong writing skills
Experience orchestrating digital, social, communications, analyst relations, partnerships, events, and field marketing
Hands-on fluency with AI in marketing workflows
Ability to create clarity in ambiguous environments and build scalable systems

Benefits

Comp & perks

Equity plan
Comprehensive health, dental and vision coverage
Retirement benefits (401k match up to 4%)
Flexible PTO
Opportunity for personal, professional, and financial growth
Reasonable accommodations for applicants with disabilities