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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive strategic leadership in B2B marketing, with a focus on brand, communications, and creative strategy. Proven ability to build and mentor high-performing teams while driving agency growth and client retention on a global scale.
Highest-signal resume keywords
Strategic LeadershipB2B Marketing ExpertiseBrand and Communications StrategyTeam Building and MentoringGlobal Market Expansion
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic PlanningMarket PositioningData-Driven PlanningPredictive MarketingCustomer Experience StrategyInnovation ManagementOperational Model DesignAcquisition StrategyCapability BuildingClient Engagement
Soft Skills
CollaborationInspirationMentoringCommunicationLeadership
Tools & Technologies
Strategic FrameworksPlanning ToolsCustomer Intelligence SystemsAnalytics Platforms
Industry Keywords
B2B MarketingAgency GrowthClient RetentionGlobal Brand StrategyMarket Trends
About the role
Key responsibilities & impact- Define and lead the agency's long-term strategic vision with the CEO and Executive Leadership Team
- Shape market positioning and service evolution
- Identify emerging opportunities, industry trends and market shifts
- Drive innovation and future-focused thinking across the business
- Build and lead a world-class B2B strategic planning function
- Develop brand, communications and customer experience strategies for global clients
- Establish strategic frameworks, methodologies and planning tools
- Design and implement a global strategic operating model
- Establish and scale strategy hubs and centres of excellence across global markets
- Foster collaboration across geographic teams
- Identify opportunities for market expansion, acquisitions, partnerships and capability building
- Advise C-suite client stakeholders and lead strategic engagements
- Support new business growth through strategic thinking, positioning and pitch leadership
- Lead the agency's approach to AI, data-driven planning, customer intelligence and predictive marketing
- Build, inspire and develop a diverse global strategy team
- Mentor senior strategists and emerging leaders across markets and time zones
- Foster collaboration between strategy, creative, client services, media, social, digital and analytics teams
- Raise the agency's strategic capability and commercial acumen
Requirements
What you’ll need- 15+ years of strategic leadership experience within a leading agency, consultancy, marketing services business or marketing department in a global brand
- Significant experience leading brand, communications and creative strategy at a regional or global level
- Demonstrated success building and scaling high-performing strategy teams
- Experience developing international operations, markets, hubs or centres of excellence
- Strong track record of driving agency growth, client retention and new business success
- Deep understanding of B2B marketing and the evolving relationship between brand building and commercial performance
- Full funnel B2B marketing experience
Benefits
Comp & perks- Equal opportunities employer
- Zero tolerance for discrimination
- Welcomes applicants irrespective of age, sex, race, ethnicity, disability and other factors unrelated to job performance