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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google Ads, Meta, and Programmatic campaigns while analyzing large datasets to derive strategic insights. Proficient in optimizing campaign performance and integrating digital marketing trends into actionable strategies.
Highest-signal resume keywords
Google Ads ManagementMeta Campaign ManagementProgrammatic Campaign KnowledgeData Analysis SkillsExcel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupBiddable Strategy DevelopmentComplex Campaign ManagementBusiness Insight FormulationOptimization IdentificationAdvertising Format InnovationDigital Marketing Trend TrackingAlgorithm Change AwarenessReport CreationBasic Excel Functions
Soft Skills
Organized Work EthicPrecise Attention to DetailProactive Approach
Tools & Technologies
Google AdsMeta AdvertisingProgrammatic PlatformsGoogle AnalyticsMS Office
Industry Keywords
Digital MarketingCampaign ManagementAdvertising InterfacesData-Driven RecommendationsSocial Media Advertising
About the role
Key responsibilities & impact- Operate Media Experience (Mx) campaigns for a client portfolio on a specific channel
- Manage Google Ads, Meta, and/or Programmatic campaigns
- Set up campaigns independently across various campaign types
- Understand and partially develop long-term biddable strategies
- Manage complex campaign structures
- Analyze large datasets and identify key business insights
- Formulate strategic recommendations based on data
- Identify optimization opportunities
- Propose new advertising formats, technologies, and approaches
- Create reports and apply basic Excel functions
- Track digital marketing trends, algorithm changes, and platform updates
- Integrate industry developments into campaign work
Requirements
What you’ll need- At least 1–2 years of proven experience in Google Ads and/or Meta (Facebook/Instagram) and/or Programmatic campaign management
- Confidence with various campaign types and ability to set up campaigns independently
- Familiarity with TikTok, LinkedIn, Pinterest, or Reddit advertising interfaces is advantageous
- Programmatic knowledge is an advantage
- Ability to understand and partially develop long-term biddable strategies
- Ability to manage complex campaign structures
- In-depth analytical skills and ability to analyze large datasets
- Ability to identify key business insights and formulate strategic recommendations based on data
- Google Analytics knowledge is a plus, with openness to mastering it in depth
- Proactive optimization and innovation skills
- Confident MS Office user, especially Excel; basic Excel functions and report creation
- Organized, precise, and responsible work ethic
- Fluent English, spoken and written
Benefits
Comp & perks- Annual performance-based bonus
- Hybrid work model
- Flexible schedule
- Paid overtime
- Internal and external trainings
- Workshops
- Exciting international projects
- Supportive team environment