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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google Ads, Meta, and Programmatic campaigns, with a strong ability to analyze large datasets and formulate strategic recommendations. Proficient in creating reports using Excel and staying updated on digital marketing trends and platform changes.
Highest-signal resume keywords
Google Ads ManagementMeta Campaign ManagementProgrammatic Campaign KnowledgeData Analysis SkillsExcel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupBiddable Strategy DevelopmentComplex Campaign ManagementData Insight IdentificationStrategic Recommendation Formulation
Soft Skills
Organized Work EthicPrecise Attention to DetailResponsible Work Approach
Tools & Technologies
Google AnalyticsMS OfficeExcel
Industry Keywords
Digital Marketing TrendsAlgorithm ChangesAdvertising FormatsPlatform UpdatesSocial Media Advertising
About the role
Key responsibilities & impact- Operate Media Experience campaigns for a client portfolio on a specific channel
- Manage Google Ads, Meta, and/or Programmatic campaigns
- Set up various campaign types independently
- Develop and manage long-term biddable strategies and complex campaign structures
- Analyze large datasets and identify key business insights
- Formulate strategic recommendations based on data
- Proactively optimize campaigns
- Propose new advertising formats, technologies, and approaches
- Create reports using Excel
- Track industry trends, algorithm changes, and platform updates and integrate them into the work
Requirements
What you’ll need- At least 1–2 years of proven experience in Google Ads and/or Meta (Facebook/Instagram) and/or Programmatic campaign management
- Confidence with various campaign types and ability to set up campaigns independently
- Familiarity with TikTok, LinkedIn, Pinterest, or Reddit advertising interfaces is advantageous
- Programmatic knowledge is an advantage
- Ability to understand and partially develop long-term biddable strategies
- Ability to manage complex campaign structures
- In-depth analytical skills and ability to analyze large datasets
- Ability to identify key business insights and formulate strategic recommendations based on data
- Google Analytics knowledge is a plus, with openness to mastering it in depth
- Confident MS Office user, especially Excel
- Ability to create reports and apply basic Excel functions
- Organized, precise, and responsible work ethic
- Fluent English language skills, spoken and written
- Active interest in digital marketing trends, algorithm changes, and platform updates
Benefits
Comp & perks- Annual performance-based bonus
- Hybrid work model
- Flexible schedule
- Paid overtime
- Continuous professional development opportunities
- Internal and external trainings
- Workshops
- Exciting international projects
- Supportive team environment