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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing media performance strategies, managing paid media campaigns across various digital platforms, and analyzing performance data to drive optimization. Strong communication and mentoring skills are essential for collaborating with teams and presenting insights to clients.
Highest-signal resume keywords
Media Planning And BuyingPerformance MarketingGoogle AdsMeta Ads ManagerGoogle Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementData AnalysisA/B TestingConversion Rate OptimizationBudget ManagementTargetingBiddingPerformance ReportingOptimization StrategiesDigital Advertising
Soft Skills
CommunicationPresentationMentoringCollaborationProject Management
Tools & Technologies
Adobe AnalyticsDV360Ad Serving PlatformsMedia Analytics Tools
Industry Keywords
Brand Safety GuidelinesRegulatory RequirementsEmerging TechnologiesMedia Performance StrategiesIntegrated Campaign Delivery
About the role
Key responsibilities & impact- Develop and implement comprehensive media performance strategies aligned with client objectives and Havas's overall media goals
- Manage end-to-end execution of paid media campaigns across search, social, display, and programmatic channels, including campaign setup, targeting, bidding, and budget management
- Analyze campaign performance data to identify trends, insights, and optimization opportunities
- Develop and present performance reports to clients with key metrics, campaign progress, and recommendations
- Collaborate with creative, account management, and analytics teams for integrated campaign delivery and consistent messaging
- Monitor industry trends, emerging technologies, and best practices in media performance and digital advertising
- Manage and mentor junior team members
- Contribute media performance insights to new business pitches and client growth initiatives
- Ensure campaigns comply with brand safety guidelines and regulatory requirements
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Business, or a related field
- 5+ years of experience in media planning and buying, with a strong focus on performance marketing
- Proven expertise in managing and optimizing campaigns across major digital advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Ads, and DV360
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
- Proficiency in media analytics tools, including Google Analytics and Adobe Analytics, and ad serving platforms
- Excellent communication and presentation skills
- Ability to manage multiple projects simultaneously in a fast-paced agency environment
- Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques
- Certifications in relevant advertising platforms are a plus
Benefits
Comp & perks- Equal opportunities for all potential employees
- Zero tolerance for discrimination
- Permanent employment contract