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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and optimizing media campaigns across digital and offline channels, with strong analytical skills to assess market dynamics and performance metrics. Proven ability to manage client relationships and lead a team effectively.
Highest-signal resume keywords
Media Campaign PlanningDigital Media KnowledgeClient Liaison and PresentationTeam ManagementMarket Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign OptimizationMarket AnalysisNegotiationReport PreparationMedia BuyingPerformance MonitoringAdvertising StrategyAudience AnalysisCost Analysis
Soft Skills
Relationship ManagementCommunicationLeadership
Tools & Technologies
InstarMonitorTGIComscoreEZ4Ad InsightMapa OOHAd DataMeta AdsGoogle Ads
Certifications & Qualifications
Bachelor’s Degree in AdvertisingBachelor’s Degree in MarketingActive CNPJ
Industry Keywords
MediaDigital AdvertisingOffline AdvertisingFreelance ProjectMarket Competition
About the role
Key responsibilities & impact- Strategically and tactically plan online and offline campaigns
- Develop, monitor, and optimize media plans
- Liaise with clients and present results
- Analyze the market, competition, audience, and costs
- Negotiate with media outlets and maintain strong relationships
- Monitor media buying, placements, and performance
- Prepare reports and management analyses
- Manage and develop the team
Requirements
What you’ll need- Bachelor’s degree in Advertising, Marketing, or a related field
- At least 3 years of experience in Media
- Knowledge of digital and offline media
- Experience with Instar, Monitor, TGI, Comscore, EZ4, Ad Insight, Mapa OOH, Ad Data, Ad Mídia, Meta Ads, DV360, Google Ads, LinkedIn, TikTok, Pinterest, and X
- Intermediate to fluent English
- Intermediate to advanced proficiency in Microsoft Office
- Active CNPJ (Brazilian company registration)
- Immediate availability to start
- Availability for a freelance project of up to 6 months
Benefits
Comp & perks- Hybrid work arrangement, with in-office work 2 to 3 times per week at the São Paulo agency
- #NoDressCode: freedom to dress as you choose
- An environment that embraces diversity and values a tolerant, creative, and welcoming culture