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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid search strategies and managing large client portfolios, with a strong focus on campaign optimization, budget management, and team leadership. Proven ability to drive digital innovation and develop data-driven strategies that enhance client performance and satisfaction.
Highest-signal resume keywords
Paid Search Campaign OptimizationGoogle Ads CertificationMicrosoft Ads CertificationTeam LeadershipBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingDigital Media StrategyData-Driven StrategiesClient Relationship ManagementCampaign Quality Improvement
Soft Skills
Excellent CommunicationTime ManagementAttention to DetailPresentation SkillsAbility to Work Under Pressure
Tools & Technologies
Google AnalyticsSA360PacvueSkaiiSimilarWebAdthenaSEMrush
Certifications & Qualifications
Google Ads CertificationMicrosoft Ads Certification
Industry Keywords
Health and Beauty RetailAgency EnvironmentClient Portfolio ProfitabilityCross-Channel StrategyBusiness Development
About the role
Key responsibilities & impact- Drive strategy and lead implementation of innovative solutions for clients
- Lead a portfolio of major UK health and beauty retailers with multi-million-pound budgets
- Own search product, service delivery and senior client relationships
- Lead a team of Paid Performance Managers and Executives
- Oversee paid search campaign optimisation using bid management tools
- Drive best practice, campaign quality, innovation and automation across paid search
- Forecast and manage monthly budgets against client objectives and targets
- Lead search marketing strategy development and planning
- Collaborate with Havas teams on cross-channel strategy, execution and measurement
- Identify cross-sell, new solution and revenue opportunities
- Contribute to prospecting, business development and agency pitches
- Manage direct-report development plans, appraisals, training and technical qualifications
- Own team operations, client portfolio profitability, budgeting and finance administration
- Lead client presentations, strategy, recommendations, reporting and escalation management
- Develop client roadmaps, media plans and growth opportunities
- Provide strategic leadership for new business processes
- Develop data-driven strategies and test-and-learn programmes
- Champion digital innovation, thought leadership, recruitment, case studies, awards and media beta participation
- Improve Paid Performance operations, client delivery and the paid search product
Requirements
What you’ll need- At least 5 years’ experience within a Performance remit, ideally within an agency environment
- Proven experience working with enterprise-level clients and large budgets (£1 million+) in paid search
- Proven experience leading client relationships and delivering against large budgets
- Extensive experience and proven certification across Google Ads, Microsoft Ads, Google Analytics and SA360
- Experience with relevant bid technology such as Pacvue and Skaii
- Up-to-date knowledge of competitor tools including SimilarWeb, Adthena and SEMrush
- Excellent knowledge of industry tools and latest technologies
- Ability to communicate well, interpret performance marketing to clients and manage client expectations
- Passion for and wide understanding of all aspects of digital media
- Essential line management experience; management of multiple direct reports preferred
- Strong time management and ability to prioritise workload across the team
- Excellent written and verbal communication and confident presentation ability
- Ability to work under pressure
- Thorough attention to detail
- Commercial experience and responsibility/exposure for clients or team
Benefits
Comp & perks- Hybrid working arrangement
- Permanent employment contract
- Equal opportunities employment environment
- Zero tolerance for discrimination