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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing PPC campaigns across platforms such as Google Ads and Bing Ads, with a strong focus on data analysis and performance improvement. Proficient in developing ad copy and landing page strategies to enhance relevance and ROI.
Highest-signal resume keywords
PPC Campaign ManagementGoogle Ads ProficiencyBing Ads ProficiencyAnalytical SkillsA/B Testing Methodologies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchCampaign OptimizationAd Copy DevelopmentLanding Page StrategyBudget ManagementPerformance AnalysisData-Driven InsightsMultitasking
Soft Skills
Excellent Communication SkillsCollaboration
Tools & Technologies
Google Analytics
Certifications & Qualifications
Google Ads CertificationBing Ads Certification
Industry Keywords
SEM CampaignsE-CommerceMarketing StrategiesIndustry Trends
About the role
Key responsibilities & impact- Conduct comprehensive keyword research and analysis to identify high-performing keywords
- Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads
- Develop ad copy and landing page strategies to improve relevance and quality score
- Monitor and control advertising budgets to ensure optimal ROI
- Analyze campaign performance using tools like Google Analytics and provide actionable insights
- Implement A/B testing methodologies to optimize ad creative and landing pages
- Stay updated on industry trends and competitor strategies to propose new ideas
- Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years of experience managing SEM campaigns, preferably in an agency or e-commerce environment
- Proficiency in Google Ads, Bing Ads, and other PPC platforms
- Strong analytical skills with a data-driven mindset
- Excellent written and verbal English communication skills
- Ability to multitask and manage multiple campaigns simultaneously
- Google Ads and Bing Ads certifications (preferred)
Benefits
Comp & perks- Long-Term Contract: Stability and the opportunity to grow within a global network
- Flexible Work Model: Hybrid work environment with a healthy work-life balance
- EPS 100% health insurance and wellness initiatives
- Inclusive, collaborative, and purpose-driven workplace
- Competitive compensation
- Food benefit card
- Global exposure: Work with international teams and global brands
